Indo-Chinese cuisine makes a splash in US dining

Indo-Chinese food – the sharp, spicy fusion between Indian and Chinese food – is now being spotted on many restaurant menus in the US. But what makes this comfort food of Indian immigrants such a hit?

Christina O’Neill clearly remembers when she had gobi (cauliflower) manchurian for the first time. It was at a friend’s home in an affluent Californian suburb in 2017.

The crisp, fried cauliflower florets dunked in a red chilli sauce “melted in her mouth” and quickly became her favourite.

“It’s an incredible medley of subtle spicy and sweet,” Ms O’Neill says.

She’s not the only one – across the US, at plush parties and downtown restaurants, the cauliflower manchurian and its variations have become a ubiquitous presence.

The dish is part of the distinctive Indo-Chinese cuisine, which has been around and wildly popular in India for decades.

The food is a bold mix of soy sauce, vinegar, garlic and ginger with an ample amount of chilli.

“It’s a creative incorporation of Chinese flavours with Indian ingredients,” says Abhilash, manager of the Georgia branch of Inchin’s Bamboo Garden, an Indo-Chinese speciality restaurant which has 25 outlets in North America.

Now, Indo-Chinese food can also be found in eateries across the US, which has a sizeable Indian-American population. While Indian and Nepali restaurants specialise in the fare, others have incorporated the signature dishes into their menus.

“People who’ve moved from India expect this from us,” says Anupam Bhatia, owner of Aurum and Broadway Masala in the San Francisco Bay Area.

“The tasteful fusion pairs well with white wine and makes Americans demand it too.”

Cauliflower manchurian at Broadway Masala in Redwood City, California
Image caption,Cauliflower manchurian at Broadway Masala in California is a customer favourite

Pastries, Biryanis & Chaat (PBK), a restaurant in Tampa, Florida, says it incorporated the cuisine after requests from its customers.

“Being near a university we get a lot of people from Asia and the Caribbean,” says Prasad Dasari, corporate chef and manager at PBK.

But what started as a response to satisfy the cravings of Indian immigrants has fast made its way into the American dining scene.

The cauliflower manchurian, for instance, has found a permanent spot on the menu. “It’s so popular that it’s difficult to take it off. And it sells as much as butter chicken,” Mr Bhatia says, referring to a popular sweet and spicy roast chicken preparation.

But the manchurian – which has no connection with the region of Manchuria – is just one among an array of Indo-Chinese staples that are on offer. Neha Sharma, the manager at San Ramon – a Californian branch of Inchin’s Bamboo Garden – says that the “most ordered” item on their menu is hakka noodles.

While its global recognition is a recent affair, the origins of Indo-Chinese food go back more than 100 years and lie in the Indian city Kolkata (formerly Calcutta).

In the 19th Century, thousands of Chinese migrants arrived for work in the city, which was then the capital of British India. The Cantonese migrants worked in carpentry and the ship-fitting industry, while the Hakka Chinese worked in the tannery and food business.

When they moved, they brought their food along with them. The first Chinese eatery was opened in the 1850s in what is now called the old Chinatown area of Kolkata, says Tathagata Neogi, an archaeologist who also organises history tours of the city.

“These were family-run, street-side eating places that catered only to the community,” he says. “Others rarely ventured there.”

On his tour, Mr Neogi shows participants the building which housed the first posh restaurant – Nanking – in the 1920s.

The place made the cuisine available to “those outside the small Chinese community for the first time”, he says.

“Governor Generals, viceroys and people in high society would dine there,” Mr Neogi explains.

The building which housed the Nanking restaurant in Kolkata
Image caption,The building which housed the Nanking restaurant in Kolkata

As people developed a palate for Chinese food, the restaurant began adding more spices to the food and curating it to Indian tastes.

Soon more restaurants popped up in the city. By the 1960s, Chinese cuisine – once considered “exotic and expensive” – had reached street-side stalls in the form of chowmein and chops.

“That was called Indo-Chinese,” Mr Neogi says.

In 1961, the war between India and China pushed most of the Chinese immigrants out to the West. “Wherever they went – to the US, UK or Canada – they opened restaurants and started attracting the Indian diaspora,” Mr Neogi says.

For Kuang T Hou, the owner of an Indo-Chinese restaurant in New Jersey, the food is synonymous with his childhood – it’s what he grew up eating, he says.

A member of the Hakka Chinese community, Mr Hou’s family moved from India to Canada in the 1980s and then to the US.

“My in-laws ran Indo-Chinese restaurants in Calcutta for 35 years,” he says.

At his restaurant called Calcutta Wok, the best selling dishes are chilli chicken and cauliflower manchurian.

Apart from South Asians, Mr Hou says a “handful of adventurous Americans and Chinese customers” also visit.

“It’s new for them. Too spicy for some, so they ask for milder versions.”

Kuang T Hou at the Calcutta Wok
Image caption,Kuang T Hou, owner of the Calcutta Wok in Iselin, New Jersey, says this is the food he grew up eating

What’s interesting is that despite its growing popularity, Indo-Chinese preparations are still absent from the thousands of Chinese restaurants in the US.

Jocelyn Chang, a second-generation Chinese-American in California, says her family would occasionally order momos, or steamed dumplings, from their neighbourhood Indo-Chinese restaurant.

“But we hadn’t even heard of dishes like cauliflower manchurian and chilly paneer.”

For Indian restaurants, however, the cuisine has become an indispensable part of their menu.

“Families come in wanting options for children. Small kids want noodles. That’s potential customers we didn’t want to lose out on,” Mr Dasari says.

Fifteen-year-old Shaurya Singh couldn’t agree more – he says he always looks forward to family drives to his favourite Indo-Chinese place in Nashville, Tennessee. “They have so much variety, there’s something for everyone.”

Mr Hou says that just about every Indian restaurant in the US now offers a few Indo-Chinese items. “It’s tasty. It sells. So people are cashing in on that.”BBC News India is now on YouTube. Click here to subscribe and watch our

The 50 Most Powerful People in American Fine Dining

Robb Report’s first annual ranking of the restaurant industry’s most influential figures, as chosen by their peers.

In the world of fine dining, where creativity and commerce intermingle heavily, power is fluid. The ability to influence others may come from economic might, but for many, vision and innovation are what imbue people with power. While there are numerous lists trying to pinpoint who in the industry holds sway over others, we felt the best way to truly understand influence in American fine dining was to go directly to professionals throughout the industry and ask them what they thought.

So we called on more than 100 people from across the restaurant world—from Michelin-starred chefs to James Beard Award-winning restaurateurs to prominent investors to media members to CEOs of restaurant tech platforms—to tell us who they believed were the most powerful among their peers. We asked voters to not define fine dining too narrowly—as just tasting menus and overly formal service—because for us fine dining is about ambition in the kitchen paired with attentive hospitality in the dining room. And we encouraged voters to be expansive in how they thought about who held power: Perhaps it’s the chefs who most influence others creatively; the restaurateurs growing dining empires; the investors working behind the scenes to fund top talent; the real estate developers that can attract great restaurant groups; or the media figures who can drive or deter business with their opinions. Ultimately, we wanted to know who moves the needle creatively and economically.

With those parameters in mind, each voter was allowed to select 10 people they thought held the most power in the industry. In the instance of a voter believing a duo or trio’s influence was inextricably linked, they were allowed to group them as one entry on their ballot. We sought gender, racial, age, and geographic diversity in our voting body to give the best possible snapshot of the restaurant world right now.

As ballots began to roll in, we saw that the old guard of the industry was still holding strong in the minds of many people, with the first few slots of numerous ballots looking surprisingly similar. And despite gender parity in our voting body, perceptions of who holds power in the industry still skews male, with the number of men on the list greatly outnumbering the women. But as voting continued, we could also see a new class of young, diverse leaders emerge, showing a bright future for fine dining.

Here are the 50 most powerful people in American fine dining for 2023.

50

Masa Takayama

Chef Masa Takayama

Photo : Takayama Management

The only Michelin three-starred sushi chef in America, Masa Takayama is also serving one of America’s most expensive tasting menus—his eponymous Masa charges $750 per person for its omakase and $950 per person for the Hinoki Counter Experience. Takayama made his name in Los Angeles, gaining a reputation for the exquisite meals he prepared with fish flown in straight from the Tsukiji fish market in Tokyo. In 2004, with the encouragement of Thomas Keller, he moved to New York City to create a new restaurant just off the southwest corner of Central Park. Masa became the ultimate sushi destination in the city and remains that way for many. He also oversees little sister Bar Masa and Kappo Masa alongside the gallerist Larry Gagosian. And now, throughout the city, alums of his restaurant have gone on to open some of best sushi experiences New York has to offer.

49

Missy Robbins

Chef Missy Robbins

Photo : Evan Sung

Missy Robbins’s Misi and Lilia are frequently regarded as two of the best pasta joints in New York City, so good luck snagging a table at either. The winner of the James Beard Award for Best Chef: New York City in 2018, Robbins also appeared on the fourth season of Top Chef Masters (although her time on the show was cut short thanks to a badly injured finger). Her version of Italian cooking, honed under chef Tony Mantuano at Spiaggia in Chicago, has drawn all sorts of accolades for its focus on fresh, seasonal ingredients. And her empire continues to grow with the opening of Misi Pasta, a new restaurant and pasta shop—so you can take Robbins’s influence into your own kitchen.

48

Ellen Yin

Ellen Yin

Photo : Realm Fine & Fashion Jewelry

Ellen Yin is one of the most important names in Philly’s restaurant scene. The woman behind High Street Hospitality Group has been a finalist for the Outstanding Restaurateur James Beard Award an impressive four times, and she finally won the honor this year. While perhaps best known as the owner and operator of spots such as Fork and High Street, Yin also spends her time giving back to the Philadelphia community. She’s on the board of several local organizations and is a founding member of the Sisterly Love Collective, which works to highlight women in the food and beverage industry. Yin is perhaps one of the best examples of a person who embodies both eating good and doing good.

47

Jon Yao

Chef Jon Yao of Kato

Photo : Colleen O’Brien

Looking at a landscape of fine dining dominated by French, Italian, and Japanese cuisine, Jon Yao wanted to see his Taiwanese heritage represented at the upper heights of gastronomy, too. His journey began in a cramped West Los Angeles strip mall where he served an affordable tasting menu that was remarkable enough to garner him a Michelin Star and title of the city’s best restaurant by the Los Angeles Times—all while operating a tiny kitchen and not having a liquor license. As years went on, he has further narrowed his focus to creative takes on Taiwanese fare he ate growing up in the San Gabriel Valley. And in 2022, Yao moved his restaurant to a more luxe space in downtown L.A. At Kato 2.0 he keeps pushing, making the kind of creative, expertly executed food he hopes will garner him more than the one Michelin star he has. At a time when many restaurants are moving away from tasting menus, he’s part of a young guard still pushing for greatness with the form.

46

Mark and Brian Canlis

Mark and Brian Canlis

Photo : Canlis

A Seattle fine-dining institution for 73 years, Canlis has been a family affair the entire time. In 2007, brothers Mark and Brian Canlis’s parents handed them the reins, becoming the third generation to lead the restaurant. The duo has kept Canlis vital locally, while garnering respect throughout the country for its service and cuisine. Under the brothers’ leadership, the restaurant has won Beard Awards for Outstanding Wine Service and Brady Williams (who led the kitchen for six years before opening his own restaurant Tomo) won for Best Chef: Northwest. And during the early months of Covid-19, their influence was evident in how quickly the restaurant was able to pivot to takeout experiences that helped keep it afloat, providing a model to other restaurants around the country.

45

Erick Williams

Chef Eric Williams Virtue Chicago

Photo : Gary Adcock/Studio37

The first Black chef to win the James Beard Award for Best Chef: Great Lakes, Erick Williams has become known for the Southern fine-dining experience he serves up at Chicago’s Virtue. Since that restaurant opened five years ago, Williams has been on a tear, launching three new concepts during the pandemic alone: Mustard Seed Kitchen, Daisy’s Po-Boy and Tavern, and Top This Mac N’ Cheese. The chef has used his skills in the kitchen to do good in his community, too, earning the Chicago mayor’s Medal of Honor for feeding frontline workers during the Covid-19 crisis and being a leading voice in the social-justice movement.

44

Donald Link

Chef Donald Link

Photo : Four Seasons New Orleans

In 2000, Louisiana-born-and-bred chef Donald Link created Herbsaint in New Orleans, a restaurant that merged French and Southern fare with some Italian influence. From there he has built a Big Easy empire, with restaurants rooted in his Cajun heritage from his pork-filled Cochon to his seafood-focused Pêche. There’s also his more casual Cochon Butcher and La Boulangerie bakery, as well has his rustic Italian spot Gianna and his steak-centric Chemin à la Mer, which is located inside the Four Seasons New Orleans. With his fellow chef and business partner Stephen Stryjewski, Link founded the Link Stryjewski Foundation, which supports education and job training for underprivileged youth in New Orleans, in 2015, raising more than $1 million. That’s part of the reason why his peers have looked to him for years not only for his expression of his culture and region through cooking, but also for how he has built his restaurant group. As James Beard Award–winning chef Ashley Christensen once told us, “He always has run his business in a way that is healthy and safe and inspires people to want to grow and still be with him.”

43

William Bradley

Chef William Bradley

Photo : Lauren di Matteo

America’s newest Michelin three-starred chef isn’t an upstart. William Bradley has been leading the kitchen at San Diego’s Addison since 2006, for many of those years preparing French-inspired fine dining with a California influence. When Michelin expanded to inspect the entirety of the state in 2019, he had a laser-like focus to have the guide bestow its highest honor on his restaurant. After Addison only received one in the first Golden State edition, he reset creatively, cooking a cuisine he calls “California Gastronomy,” where Bradley delves into dishes inspired by the cultures across Southern California. His relentless pursuit has pushed him into the rarefied air of three Michelin stars, which only 12 restaurants in America currently hold.

42

Mashama Bailey

Mashama Bailey

Photo : Nydia Blas

In Savannah, Ga., Mashama Bailey and her business partner Johno Morisano have converted an old Greyhound Station built in the Jim Crow South into the Grey. Inside, Bailey cooks what she calls Port City Southern food, a cuisine that’s rooted in Southern ingredients but not closed off from the world that has passed through this old coastal town. Bailey draws on the meals she ate in her grandmother’s Georgia kitchen, along with training in New York and France. She has channeled the likes of Edna Lewis and has gone deep into the terroir and ingredients of the land around her. The result is a trip through cultures—like grits topped with foie gras, quail with creole sauce, and the Lowcountry rice dish perloo with okra. And she has become a public face of Southern fare with her own MasterClass and an episode of Chef’s Table devoted to her work. But she’s not staying just in the Peach State: Bailey has expanded to Austin and will open a restaurant in Paris, too.

41

R.J. Melman

R.J. Melman Lettuce Entertain You

Photo : Katrina Wittkamp

Chicago’s largest restaurant group spans well beyond the borders of the Windy City, with R.J. Melman’s Lettuce Entertain You currently operating more than 110 restaurants across America. The group has establishments ranging from a pizzeria in Santa Monica to a luxe 10-seat sushi bar in Chicago to a modern Italian restaurant in the nation’s capital. The empire was founded by R.J.’s father, Rich, back in 1971, and R.J. assumed the presidency in 2017. The younger Melman has been behind more than 25 of the brand’s 60 concepts, including RPM, the restaurant he founded with his siblings, Jerrod and Molly, and Bill and Giuliana Rancic. That eatery now encompasses RPM Italian in Chicago, Washington, D.C., and Las Vegas, as well as RPM Steak and RPM Seafood in the Windy City.

40

Bobby Stuckey

Bobby Stuckey

Photo : Mike Thurk

Oenophiles better take note of Bobby Stuckey: A master sommelier since 2004, he has been honored with some of the most prestigious wine and hospitality awards, including numerous James Beard Award nominations and wins. Since 2004, he has been one of the biggest culinary names in Colorado, working with his partner, chef Lachlan Mackinnon-Patterson, to open the Michelin one-starred Frasca Food and Wine, Pizzeria Locale, Tavernetta, and Sunday Vinyl. The two also have the wine label Scarpetta Wine, which originally produced Friulano whites but has since expanded to several varietals. And when difficult times have struck the industry, Stuckey been unafraid to step into the breach. When the Court of Master Sommeliers had its cheating scandal and subsequent sexual harassment scandal, he was a voice for reform both times. And during Covid-19, he personally lobbied representatives and senators on behalf of independent restaurants to secure vital relief funds.

39

Curtis Duffy

Chef Curtis Duffy

Photo : Michael Muser

Chicago chef Curtis Duffy has a good deal of Michelin stars under his belt. Earlier in his career, at Avenues at the Peninsula Chicago, he earned two. There, he met Michael Muser, and the duo went on to open Grace, which received two Michelin stars in its first year and three stars every year from 2015 to 2018. After the dramatic ending of that restaurant, the pair opened Ever, which was honored with two stars in the 2022 Michelin guide. And for fans of The Bear, the restaurant’s dining room and kitchen may look familiar, since Ever served as the filming location and ne plus ultra of fine-dining restaurants on the hit FX show.

38

Marc Vetri

Chef Marc Vetri Philadelphia

Photo : Mike Thurk

Marc Vetri may be one of the most prolific chefs in his hometown of Philadelphia. Back in 1998, he and his partner, Jeff Benjamin, opened the Italian restaurant Vetri Cucina, and since then the chef has expanded his reach throughout the city, the state, the nation, and even the planet. Back in 2015, Vetri surprised the food world when he sold a bulk of his restaurants to Urban Outfitters for a reported $20 million. He was able to retain his flagship restaurant, and he has built back up again with several spots in far-reaching locations, including Las Vegas and Kyoto, Japan. Vetri Cucina, however, remains one of the chef’s most lauded establishments, earning more than a dozen James Beard Award nominations over the years. The pizza and pasta aficionado has also published a whopping five cookbooks and leads the nutrition-focused Vetri Community Partnership.

37

César Ramirez

Cesar Ramirez

Photo : Spencer Platt/Getty Images

In 2011, Chef’s Table at Brooklyn Fare became the first New York City restaurant outside of Manhattan to receive three Michelin stars, a testament to César Ramirez’s cuisine. Of course, Brooklyn Fare would eventually move to Manhattan, and now he has moved on from the restaurant. While the chef is no longer associated with the establishment due to legal issues between him and the owner of Chef’s Table, Ramirez’s impact on the culinary industry is undeniable. A number of chefs who worked under Ramirez have gone on to open their own highly lauded restaurants, and the two new chefs leading Chef’s Table previously cooked at the restaurant and look up to Ramirez as a mentor. Ramirez has reportedly signed a lease for a location in Hudson Square, the New York Post reported this summer, but scant details have emerged about his plans there.

36

Stephanie Izard

Chef Stephanie Izard

Photo : Galdones Photography

Top Chef fans will be familiar with Stephanie Izard: The Chicago restaurateur was the first female chef to win the famed competition show, and she has long been one of the series’s fan-favorite contestants. After prevailing on Season 4, she went on to open the acclaimed Girl & the Goat with Boka Restaurant Group. That was the start of her mini-empire in the Windy City, which expanded to include the diner-style Little Goat, the Chinese-influenced Duck Duck Goat, the Peruvian-inspired Cabra, and the bakery Sugargoat. Back in 2013, Izard won the James Beard Award for Best Chef: Great Lakes, and now she has brought her skills to Los Angeles with outposts of both Girl & the Goat and Cabra, her first restaurants outside Chicago.

35

Simon Kim

Simon Kim Cote

Photo : Seth Browarnik

If imitation is the sincerest form of flattery, Simon Kim should be feeling quite flattered these days. With chef David Shim, Kim launched Cote, a restaurant the combines the best of American steakhouses and Korean barbecues, in 2017, and many imitators have popped up around the country since. In fact, there’s one restaurant in Texas that has emulated Cote so much so that even the menu’s design looks strikingly similar. The copycats haven’t matched Kim’s success, though. Under the banner of his company Gracious Hospitality Management, Kim has expanded Cote to Miami (which, like the original in New York, is one of the few steakhouses in the world with a Michelin Star) and Singapore and is preparing a fried chicken restaurant in New York. Additionally, Kim has used his clout for good, becoming a board member of City Harvest and the founder of Taste of Asia, which raised more than $1.4 million charity at its second annual food festival in New York last fall.

34

Michael Mina

Chef Michael Mina

Photo : Mina Group

With 25 restaurants under his watchful eye and another seven slated for the future, Michael Mina may be one of the most prolific chefs and restaurateurs in the country. The founder of the Mina Group, he first received national acclaim for his work at San Francisco’s Aqua, where he served as executive chef for more than a decade and won the James Beard Award for Best Chef: California in 2002. He then went on to open his namesake restaurant, which at its peak was awarded two Michelin stars but has since closed. Mina’s group has moved from the Bay Area to Las Vegas and now oversees dozens of restaurants throughout the United States and even abroad (Mina Brasserie in Dubai). Coming up: a Bourbon Steak outpost in New York City, Mina’s return to the Big Apple.

33

Gregory Gourdet

Gregory Gourdet Kann Portland

Photo : Eva Kosmas Flores

Good luck getting a reservation at Gregory Gourdet’s Kann. When the chef’s wood-fired Haitian restaurant makes its bookings available, a whole month is snapped up in less than an hour. And for good reason. The restaurant and bar downstairs, Sousòl, have been racking up accolades since opening in 2022. An alum of Jean-Georges Vongerichten’s restaurant group, Gourdet marries the technical proficiency he’s acquired in his career with flavors of his Haitian heritage. On top of the restaurant’s success, the chef has had a star turn as well. With appearances on Top Chef and other food shows, Gourdet has garnered a strong enough national fanbase to reach product-pitchman status; he has been featured in campaigns for dishwasher detergent, sparkling water, utensils, and more. His contemporaries are fans of his, too. He has not only won a James Beard Award for the best new restaurant in the country, but he has also taken home a Beard Award for his cookbook, Everyone’s Table.  

32

Suzanne Goin and Caroline Styne

Suzanne Goin and Caroline Styne

Photo : Dylan + Jeni

Restaurateur Caroline Styne and Suzanne Goin formed their culinary partnership back when Bill Clinton was still president. Their first restaurant, Lucques, became a hit, catapulting Goin to national acclaim. Since then they’ve opened multiple locations of A.O.C., which has become a dining room for Los Angeles power players. The duo has collaborated with the Hollywood Bowl to provide the dining options at the venerable performance venue. And when the Proper Hotel opened in Downtown L.A., the property turned to Styne and Goin to develop its food offerings. The pair’s annual fundraiser L.A. Loves Alex’s Lemonade (which returned this fall after taking a Covid-induced hiatus for a few years) brings in chefs from around America for an event that has raised more than $9 million in the fight against childhood cancer since 2010.

31

Matthew Kammerer

Matthew Kammerer

Photo : Matt Morris

At California’s Harbor House Inn, Matthew Kammerer is serving up hyper-local cuisine that’s earned him two Michelin stars and a whole host of accolades. Focused on seafood and vegetables that he and his team find within just a few miles of the Mendocino restaurant, Kammerer is one of the most exciting young chefs in the country. He spent three years at the then-Michelin three-starred Saison in San Francisco before decamping up the coast, where he has found his groove with his serene tasting-menu restaurant. He’s channeling the flavors of the land and sea around him while also working to sustain that environment. Kammerer’s Harbor House was among the first restaurants in California honored by Michelin with a green star.

30

Michael Cimarusti

Michael Cimarusti

Photo : Eugene Lee

One of the most respected chefs in America’s second-largest city, Michael Cimarusti has won over Los Angeles with his commitment to craft and sustainability. During his three decades in the kitchen, he has watch species fade away from overfishing and climate change, and he wants show another way through. He has committed to serving only wild-caught fish at his flagship, Michelin two-starred Providence, and he piloted the restaurant-supported fishery Dock to Dish when it debuted in Southern California in 2015. While he has fewer restaurants now than he did before the pandemic, Cimarusti is still at the helm of Providence and his New England-style seafood spot Connie & Teds; the latter’s recent refresh shows he’s still pushing hard nearly two decades in.

29

Kevin Boehm and Rob Katz

Kevin Boehm and Rob Katz Boka Group

Photo : Boka Restaurant Group, John Boehm

The cofounders of Boka Restaurant Group, Kevin Boehm and Rob Katz have had a massive impact on Chicago’s culinary scene this century. The power duo opened some 36 restaurants, picking up a litany of accolades along the way. That includes 18 James Beard Award nominations (winning for Best Restaurateur in 2019) and 13 consecutive Michelin stars for Boka, the group’s namesake restaurant. They’ve built their empire by partnering with a crop of talented chefs—Stephanie Izard, Lee Wolen, Chris Pandel, Giuseppe Tentori, Gene Kato, and Michael Solomonov—to open concepts ranging from a steakhouse to a diner. The pair was instrumental in the Independent Restaurant Coalition’s lobbying for relief funds from Congress, helping secure the Restaurant Revitalization Fund. And since the pandemic, Boehm and Katz have stretched themselves beyond the Windy City, expanding to Los Angeles with Izard and into New York with Solomonov, aided in part by their close relationship with the Hoxton, operating restaurants in three of the hotel’s locations.

28

Kristen Kish

Kristen Kish

Photo : Natalie Engel

Most people likely know Kristen Kish as the new host of Top Chef, after Padma Lakshmi departed the series following 19 seasons in that role. It’s a full circle moment for the chef, who won Season 10 of the show back in 2013. Since that appearance propelled her into the spotlight, Kish has become known for her ability to bring national and international foodways to the screen, hosting shows like 36 Hours on the Travel Channel and Restaurants at the End of the World on National Geographic. “Through her books, shows, and more, she uses her platform to showcase diverse culinary voices and inspire the next generation of chef talent,” OpenTable CEO Debby Soo said. As a gay Korean American woman who’s talked openly about her experiences with anxiety, Kish is breaking the mold of what many people envision as a powerful chef in the U.S. culinary scene.

27

Kwame Onwuachi

Chef Kwame Onwuachi

Photo : Andrew Bui

At just 33, Kwame Onwuachi may be one of the youngest people on our list, but then again, most of the people on this list haven’t had their hit memoir optioned by A24. Ever since Onwuachi made a star turn on Top Chef, the Per Se and Eleven Madison Park alum has had a spotlight on his career. Of course, the road was rocky early on. His first restaurant, the luxe Shaw Bijou in Washington, D.C., closed after just a few months. He came back strong, though, opening the hit Kith/Kin, a 96-seat restaurant where explored Afro-Caribbean cooking. His work there won him the James Beard Award for Rising Star Chef in 2019, but in the midst of the pandemic, he departed after three years. Eventually Onwuachi would make his way back to New York City where he opened Tatiana at Lincoln Center, one of the country’s most celebrated restaurant openings in the past year. He has charmed the Big Apple, creating a menu that explores the African diaspora while also cooking food that is a playful ode to his upbringing and the city.

26

Pete Wells

Pete Wells

As restaurant critics at daily newspapers around the country have faded away, The New York Times‘sPete Wells still holds sway over the industry. The only journalist on this list, the critic at the paper has been able to make headlines himself during his 11 years on the beat with some withering lines and willingness to slaughter sacred cows. His takedown of restaurant was so savage that the spiky-hared chef felt the need to go on the Today show to defend himself; he demoted Thomas Keller’s Per Se from four stars to two, writing that a mushroom bouillon was “as murky and appealing as bong water;” and he published a brutal zero-star review of Peter Luger, declaring that the line at the DMV was a block party compared to service at the legendary Brooklyn steakhouse. But it’s not all pans from Wells. He’s the first Times critic to pen starred reviews in all five boroughs of the city, and Wells has expanded the scope of cuisines covered in the pages of the publication.

25

Nobu Matsuhisa

Nobu Matsuhisa

Photo : Nobu Hotels

With Robert De Niro and Meir Teper, chef Nobu Matsuhisa has created one of the world’s most respected hospitality empires. At its heart is Matsuhisa’s cooking, which is rooted in Japanese cuisine but influenced by the time he spent living in Peru, incorporating ingredients such as cilantro and jalapeño to create dishes like his iconic yellowtail sashimi with jalapeño. He has been instrumental in spreading the popularity of sushi in America and has given chefs a model for growing a culinary empire. Along with more than a dozen Nobu hotels, there are now over 50 of his eponymous restaurants around the world. And the trio is far from slowing down. New locations in Toronto, New Orleans, Madrid, Bangkok, and more are on their way.

24

Timothy Flores and Genie Kwon

Tim Flores and Genie Kwon

Photo : Jeff Schear/Getty Images for The James Beard Foundation

Not only is Kasama in Chicago the first Filipino restaurant in the world to earn a Michelin star, it’s also the model of a modern independent restaurant. Husband-wife team Timothy Flores and Genie Kwon have built an establishment that transitions from a packed café during the day to a stunning tasting-menu eatery at night. In the morning, people are lining up around the block for Filipino-influenced fare, including longanisa-sausage breakfast sandwiches, chicken adobo with garlic rice, and an array of Kwon’s delectable pastries such as ube-huckleberry Basque cake. This duo’s ability to effectively use their space makes the difficult task of owning an independent restaurant these days possible. And they’ve done it with a creativity that has garnered them numerous accolades, from a James Beard Award to our Chefs of the Year honor in 2022.

23

James Kent

Chef James Kent of Crown Shy and Saga

Photo : Evan Sung

Hailing from some famous New York kitchens, including stints as chef de cuisine of Eleven Madison Park and executive chef of the NoMad, James Kent set out on his own late last decade to make a stunning debut with Crown Shy. The downtown New York born-and-bred Kent earned a Michelin star for the restaurant rooted in European technique and global flavors. Then 63 floors up, Kent created Saga, an intimate tasting-menu restaurant delayed by the pandemic that was quickly award two stars by Michelin. The skyscraper-topping project didn’t stop there, with the 64th-floor bar Overstory becoming one of the city’s finest cocktail haunts (and No. 17 in the latest ranking of World’s Best Bars). Kent wants to be part of a new era of fine dining that’s more fun than the restaurants of the past, and he’s not done trying to put his stamp on New York City scene, either. Kent is currently planning a seafood-focused restaurant he’s hoping to open early next year.

22

Wolfgang Puck

Chef Wolfgang Puck

Photo : Marco Bollinger

This energetic Austrian emigrant essentially invented the celebrity chef in America. Wolfgang Puck arrived in Los Angeles in 1975, and after making the restaurant Ma Maison a hit, he opened his flagship Spago in 1982. Puck has managed to blend high and low—from the frozen-food aisle to airport terminals to casinos to the Governors Ball at the Oscars to fine-dining restaurants around the world. He has set a standard for building a restaurant empire that the industry still looks to. Despite crossing over into his 70s, he’s still pushing hard. It’s not uncommon to go to Spago or Cut in Beverly Hills and see Puck still flitting around the kitchen or glad-handing in the dining room.

21

David Chang

Chef David Chang

Photo : Cooper Neill/Getty Images

If you talk to David Chang’s peers, it’s clear he and his Momofuku empire helped define dining in the 2010s. But before the last decade’s end, Chang had already stepped away from the day-to-day operations of the restaurant group he founded. Today, he’s more of a media figure and packaged-foods impresario than chef. His Michelin two-starred Ko closed last week, not long after he shuttered the second iteration of his beloved Ssam Bar—all in the wake of Covid-19, which led multiple outposts, from D.C. to Sydney to Toronto, to close their doors. And yet, his reach may be bigger now with Majordomo Media. He has his hit eponymous podcast, an acclaimed Netflix series in Ugly Delicious, and a recurring food segment on Amazon Prime’s Thursday night NFL broadcast. Plus, he produced the show Secret Chef on Hulu. Chang may not be cooking like he used to, but he’s still shaping people’s feelings on food.

20

Stephen Starr

Stephen Starr

Philadelphia restaurateur Stephen Starr has built an empire that stretches well beyond the City of Brotherly Love. While he has 20 establishments in the city where his Starr Restaurants business began, he has expanded his influence to New York, Florida, and Washington, D.C. In total, the Starr Restaurants group oversees almost 40 spots, ranging from Michelin-starred French to Asian-fusion clubstaurants to a brasserie for the D.C. power set. And he partnered with Keith McNally to revive the beloved Pastis in New York and expand it to Miami, too. Starr is able to pair culinary accolades (Le Coucou in N.Y.C. has a Michelin star and won the James Beard Award for Best New Restaurant in 2017, with Starr taking home Outstanding Restaurateur that same year) while making some serious cash (Buddakan in N.Y.C. and Le Diplomate in D.C. both slotted in the top 25 of Restaurant Businesses’ 2022 rankings of the most revenue generated in the year, each earning more than $21 million).

19

Nick Kokonas

Nick Kokonas

Photo : Tock

As the co-owner of some of America’s best restaurants, including Alinea and Next, Nick Kokonas could have earned his spot on this list just with that résumé line. But he also founded Tock, fine dining’s favorite reservation platform. While he worked on Tock at his own restaurants first, early adopters included Thomas Keller, who implemented the system at the French Laundry and Per Se. Now, anytime you dined at one of the top restaurants in the U.S., you probably had to hop on Tock first to snag that table. In 2021, Squarespace acquired Tock for more than $400 million, and Kokonas left the company in the beginning of 2023. But still, his innovations in both the restaurant and reservation spaces make him one of the most important players in the industry.

18

Alice Waters

Alice Waters

Photo : Amanda Marsalis

Alice Waters more or less created the farm-to-table movement and California cuisine when she opened her game-changing restaurant Chez Panisse in 1971. As one of the first restaurants in the U.S. to serve simple dishes that placed the spotlight on fresh, local ingredients, the eatery shifted the culinary landscape and is the source from which all other farm-to-table (at this point a cliché phrase in the dining industry) spots flowed. Notable chefs who worked at Chez Panisse earlier in their careers include Dan Barber, Suzanne Goin, and April Bloomfield, and many others have been inspired by Waters without ever working alongside her. Her influence, then, forms one of the backbones of American cooking today.

17

Dan Barber

Chef Dan Barber

Photo : Richard Boll

Blue Hill at Stone Barns has long been thought of as one of the best restaurants in America, and it has Dan Barber to thank for that. The chef, who opened the establishment in 2004, emphasizes local agriculture in his cooking, particularly items that Blue Hill grows and creates itself on the restaurant’s farm. Beyond that, the location serves as an education center where Barber spreads his gospel about consciousness surrounding food choices, both in terms of what we grow and what we eat. With Row 7 Seed, he has taken his mission even further, working with Michael Mazourek, a plant researcher at Cornell University, to develop new cultivars of vegetables that taste better than what’s mass produced at factory farms. Despite allegations of a hostile working environment at the restaurant (which Barber and his team have denied), for many in the culinary industry, Blue Hill remains the pinnacle of what a considered, holistic fine-dining experience can be.

16

Will Guidara

Will Guidara

Photo : Sara Beth Turner

Will Guidara changed the face of hospitality in fine dining. The former co-owner of the Make It Nice restaurant group—which oversees the Michelin three-star Eleven Madison Park (E.M.P.), among other spots—promotes a style of hospitality that aims to elevate everyday interactions between customers and staff into memorable dining experiences. That mindset led E.M.P. to win the James Beard Award for Outstanding Service in 2016 and be crowned World’s Best Restaurant a year later. Since ending his partnership with Daniel Humm in 2019, Guidara founded his own hospitality group, Thank You, serves as the host of the influential Welcome hospitality conference, and released Unreasonable Hospitality, a book that outlines his magical thinking when it comes to serving others and ourselves. As OpenTable CEO Debby Soo said, “Will started a movement of giving people more than they expect, inspiring other industry and non-industry folks to join in.”

15

Sean Brock

Sean Brock

Photo : Emily Dorio

Sean Brock’s mission has always been deeper than just cooking at a restaurant. To find inspiration, he becomes a scholar, delving deep into foodways to understand the history and culture surrounding classic dishes while also doing the work to revive heirloom ingredients. At Husk, Brock helped redefine Southern cuisine in America. And now at the beautiful June and Audrey in Nashville, he’s connecting with Appalachian fare. While in Music City he’s also branching out into other restaurant pursuits with Joyland, his ode to fast food, and Bar Continental, his hi-fi bar with more than 5,000 records that patrons can choose from for their listening pleasure.

14

Nancy Silverton

Nancy Silverton

Photo : Daniel Zuchnik/Getty Images

Nancy Silverton has been a mainstay of Los Angeles fine dining for decades: She had stints in the legendary kitchens of Michael’s and Spago; she founded the beloved restaurant Campanile as well as La Brea Bakery with her ex-husband, Mark Peel; and she went on to build her international Mozza empire that includes her Michelin-starred flagship in L.A. The iconic status Silverton has built for herself in the industry still carries weight; she is the kind of name that can sell tickets as the headliner of a food festival, and her inclusion will also draw top-notch talent to work that same event. Silverton is undoubtedly the grande dame of L.A. restaurants.

13

Mario Carbone, Jeff Zalaznick, Rich Torrisi

Photo : Camilo Rios

In 2023, we’re living in a fine-dining world built in Major Food Group’s image. Lushly designed dining rooms, servers dressed in well-tailored suits, tableside preparations, elevated comfort food, à la carte menus, and a flare for the dramatic: That’s what Mario Carbone, Rich Torrisi, and Jeff Zalaznick have created and many have emulated. Back in 2018, Mario Carbone laid out the blueprint as he discussed Major Food Group’s reimagining of the old Four Seasons space in New York’s Seagram Building. “I’m going to come in here, and I’m going to take this place that was literally called a ‘cathedral’ by Jackie Kennedy and be respectful of it, but I’m here to turn it up a little bit,” he told us. That’s exactly what they’ve done—taken the old and familiar but made it louder and more fun, whether that’s red-sauce Italian at Carbone, the midcentury chophouse at the Grill, the New York deli at Sadelle’s, or modern Italian at Torrisi. But the trio also has had a nose for the best spots to be associated with the wealthy and powerful, from Manhattan to Miami, the Hamptons to Dallas, and Paris to Doha. They’ve shown an ability to cater to the well-heeled with the kind of luxe experiences the clientele expects that never skips the fun.

12

Kyle and Katina Connaughton

Kyle and Katina Connaughton

Photo : Paragon

The husband-and-wife duo behind Michelin three-starred SingleThread in Sonoma have created an immersive dining experience that epitomizes the ethic of farm to table. Kyle, who has worked for industry greats from Michel Bras to Heston Blumenthal, serves a menu inspired by his time cooking in Japan. Katina, meanwhile, runs the 24-acre farm that supplies the restaurant and operates a Community Supported Agriculture (CSA) program that allows people to take the bounty home as well. But their connection to the region goes beyond the farm. When the massive Kincade Fire swept through Northern California, forcing 180,000 people from their homes, the Connaughtons showed a different side of their holistic approach to hospitality. They partnered with the nonprofit Sonoma Family Meal to cook for those in need. When Covid-19 struck, they reactivated that relationship so that the restaurant could cook for people in need again. This way, a donation could support an ecosystem of kitchen staffers who would have otherwise been laid off and keep the farm going as well—all while providing free meals to the community.  

11

Corey Lee

Chef Corey Lee

Photo : Chandler Bondurant

When Corey Lee prepared to open his take on Korean barbecue, San Ho Won in San Francisco, he wasn’t just going accept any old charcoal to cook the food. Instead, he imported 15,000 pounds of lychee charcoal from Vietnam that he had made specifically for the restaurant. Such is the care and attention to detail that makes Lee one of the most respected chefs in America. The Korean-born Lee worked at numerous famous kitchens before starting at Thomas Keller’s French Laundry in 2001. He rose to the ranks of chef de cuisine and also worked to open Keller’s Per Se, being pegged as a wunderkind who won a James Beard Award for Rising Star Chef in 2006. Eventually, Lee left the Keller empire to open his own tasting-menu restaurant, Benu, in 2010. Within a few years, that establishment became the first in San Francisco (along with Saison) to earn three Michelin stars. He has since followed up with his French brasserie Monsieur Benjamin in both San Francisco and Seoul. And when he decided to go more casual with San Ho Won, he and head chef Jeong-In Hwang didn’t get lax with the cooking, creating one of the best restaurants to open in America so far this decade. With Lee, the standard is always high.

10

Danny Meyer

Danny Meyer of USHG

Photo : Daniel Krieger

In an era when chefs ascended as the leading stars of the restaurant industry, restaurateur Danny Meyer still managed to shine brighter than most. The founder of Union Square Hospitality Group (USHG), Meyer opened his first restaurant, Union Square Cafe, when he was just 27. From there, the hits kept coming with restaurants such as Gramercy Tavern, the Modern, and Manhatta. And although it’s not fine dining, Shake Shack was also Meyer’s brainchild. Through it all, the restaurateur and his USHG have won a whopping 28 James Beard Awards over the years.

His approach to service and building a business was codified in the best-selling book Setting the Table, which became a bible to aspiring restaurateurs and also leaders outside the industry. Throughout his career, Meyer has emphasized the well-being of his employees and his customers, promoting a sense of what he calls “enlightened hospitality.” And he has been unafraid to buck conventional wisdom in the industry, like when he instituted a groundbreaking no-tipping policy that was ultimately undone during the pandemic.

Although he has stepped down as CEO of USHG, other restaurateurs still look to him as a leader. “Danny Meyer has been influential on so many levels, from pioneering a style of service and hospitality that changed the face of fine dining in New York to inspiring a new kind of corporate leadership focused on employee well-being,” restaurateur Caroline Styne told Robb Report. “He is the rare kind of person who can be innovative and hugely successful while also being warm and compassionate.”

9

Daniel Humm

Chef Daniel Humm

Photo : Craig McDean

In the two-decade history of the World’s 50 Best Restaurants, only two establishments on American soil have topped the list: Thomas Keller’s French Laundry and Daniel Humm’s Eleven Madison Park (E.M.P.). When Danny Meyer originally opened E.M.P., it was a bustling 400-person-a-night French-American brasserie, but after Humm and Will Guidara purchased the eatery, they transformed it into a temple of gastronomy and a global culinary destination. While also running the nearby NoMad, the duo pushed E.M.P. to three Michelin stars and earned the title of World’s Best Restaurant in 2017. In the wake of the honor, they spread NoMad to Los Angeles and Las Vegas while getting into fast-casual restaurants with Made Nice. But in 2019, that fruitful partnership ended, with Guidara and Humm splitting and the chef taking the restaurants with him. He has since broken up with NoMad, too, and shuttered Made Nice. Humm turned his full attention to E.M.P.—where he showed he can still make a big splash.

After shutting down briefly during the pandemic, EMP reopened with a plant-based menu, one of the first tasting-menu restaurants at a three-star level to do so. Retaining a $335-per-person price tag, Humm challenged diners to see vegetable-forward meals as worth the same cost and care as omnivorous ones, and as a more sustainable alternative to Americans’ meat-heavy diet. While the revamped menu was not universally beloved by critics, Humm has been able to retain the restaurant’s highest Michelin honors. And while he focuses on EMP, many alums of the restaurant have gone on to run their own acclaimed spots, from James Kent to Kwame Onwuachi to Lee Wolen.

8

Eric Ripert

Chef Eric Ripert

Photo : Daniel Krieger

Eric Ripert has been at the top of the culinary world for almost three decades. And staying power hasn’t relied on spreading a massive culinary empire around the globe but instead on a devotion to a handful of restaurants with the perennial dining institution Le Bernardin at the core. “Ripert’s Le Bernardin is still to this date relevant through his uncanny ability to maintain the highest level of consistency in quality,” Noreetuh’s Jin Ahn told Robb Report. “It has captured New Yorkers’ hearts and wallets for decades without losing relevance.”

Maguy and Gilbert Le Coze opened the restaurant in Paris in 1972 before moving it to New York City in 1986. Ripert joined in 1991 and took over the kitchen after Gilbert died of a heart attack. In 1995, when he was just 29, Ripert was honored with a four-star rating in The New York Times, and he received that ranking four more times over the course of 20 years, plus another rave from Pete Wells in February. As such, Le Bernardin is the only restaurant to receive the paper of record’s highest rating for that stretch of time, without ever losing a star. The influential seafood restaurant has racked up plenty of other accolades along the way, maintaining its Michelin three-starred status since 2005, ranking No. 44 on this year’s World’s 50 Best Restaurants list, and slotting in at No. 1, once again, on La Liste’s global ranking of restaurants.

7

Jean-Georges Vongerichten

Jean-Georges Vongerichten

Photo : Jean-Georges

As the visionary behind more than 60 restaurants worldwide, Jean-Georges Vongerichten is quite literally everywhere you look in the culinary industry. That reach, though, hasn’t diluted his quality as a chef and restaurateur. “JG’s power comes from all those who became part of his empire, lending their passion and energy to execute JG’s business acumen,” Jin Ahn told Robb Report. “His empire grew without diminishing too much of its quality and not having to be everywhere at the same time. His fine-dining empire is likened to those of a well-oiled multinational corporation.”

Vongerichten has, according to some, revolutionized the way we eat by finessing a type of cuisine that turns away from the traditional heaviness of butter and cream and toward lighter ingredients such as vegetables, fruits, and herbs that retain the same depth of flavor. While his namesake New York City restaurant may have been downgraded from three Michelin stars to two in 2017, it’s still a feat that someone so prolific can churn out food of the highest quality—not just at one restaurant, but at many.

And after all these decades in the business, he pulled off one of his biggest culinary flexes just last year. Inside the restored historic Tin Building on Manhattan’s Seaport Vongerichten has built a massive food hall where he operates retail, fine dining, and fast casual alike. And right after he opened that project, he inked a deal for a two-story restaurant inside a gleaming Park Avenue office tower. This new restaurant and the Tin Building show that major N.Y.C. developers still look to him to anchor their ambitious projects.

6

José Andrés

José Andrés

Photo : Josh Telles

José Andrés oversees a significant restaurant empire that includes his Michelin two-starred flagship in D.C., but it’s his work beyond the kitchen that has made him one of the most important figures in the culinary industry. In 2010, the chef founded World Central Kitchen, which provides meals during humanitarian crises around the globe. Andrés and his team have been present at some of the most catastrophic disasters in recent years, including the aftermath of Puerto Rico’s Hurricane Maria in 2017 and Russia’s ongoing war in Ukraine.

It’s this open-heartedness that has won Andrés praise from others in the industry. “Jose Andres is like a superhero,” Caroline Styne told Robb Report. “In true superhero style, he responds to emergencies, dropping everything to run towards places and situations that are in turmoil and suffering to help provide food and support to those in need . . . He is a true example of someone who uses his power for good.” Or as Cote’s Simon Kim put it, “In an industry filled with incredible talent, not only does Chef bring one-of-a-kind dining experiences to life in the most authentic way possible, but his work with World Central Kitchen and unwavering dedication to bettering the world and supporting communities in need is incredibly admirable, heroic, and something I feel personally drawn to.”

Few chefs are talked about in this way, and while some may be thought of as culinary heroes, Andrés’s impact reaches far beyond the restaurant world. He exemplifies someone who uses his platform to do something bigger than himself, and he does it with humility and graciousness in spades. 

5

Junghyun and Ellia Park

JP and Ellia Park

Photo : Peter Ash Lee

This husband-and-wife team have had a meteoric rise since opening their Korean banchan-inspired restaurant Atoboy in New York’s NoMad neighborhood in 2016. For chef Junghyun and restaurateur Ellia, it was only the beginning. Junghyun came to the States from Korea to cook at the New York outpost of Michelin two-starred Jungsik before setting out on his own. After Atoboy came the couple’s big creative swing, the tasting-menu-driven Atomix, which is a loving celebration of Korean culture from the food to the ceramics to the utensils to even the staff uniforms. Atomix has put the duo on the vanguard of a growing Korean fine-dining movement in New York, and the tasting counter shot up the World’s 50 Best list to No. 8 this year, making it the highest-ranked restaurant in America.

Last year they opened yet another acclaimed restaurant as part of the massive Rockefeller Center remodel. Naro serves as their contemporary interpretation of traditional Korean dishes that aren’t as well known in America. They’re highlighting more subtle fare than most diners are used to and pushing Korean cuisine forward in the U.S. yet again. “In just a few years, this Korean dynamic duo has established itself in the top ranks of the American fine-dining scene,” says Rita Jammet, owner of La Caravelle Champagne. “I believe their power emanates from culinary and hospitality excellence as well as the genuineness in representing their Korean identity—and telling their story through the dishes.”

4

Grant Achatz

Chef Grant Achatz

Photo : Alinea Group

Grant Achatz is one of the most wildly inventive chefs America has produced. His flagship restaurant, Alinea, continues to be a beacon of modernist cuisine nearly two decades after he opened it in Chicago’s Lincoln Park neighborhood. “Grant’s power comes from pushing the envelope in showing the fine-dining goers that the weird and different dining can also be fine dining,” says Jin Ahn, co-owner of New York’s Noreetuh. “He was a pioneer in this genre of fine dining and continued to evolve his operation with another genius in Nick Kokonas to push forward his vision.”

Over the years, Alinea Group has grown to encompass a host of restaurants, primarily located in the thriving culinary scene of Chicago’s Fulton Market neighborhood. There’s Next, the restaurant that completely reinvents itself every few months; Aviary, the groundbreaking modernist cocktail bar; Roister, the live-fire restaurant where more rustic fare still gets Achatz’s exacting treatment; and St. Clair Supper Club, the ode to midcentury prime-rib joints. As Achatz has grown his empire with business partner Kokonas, he has still maintained the respect of his peers. “Chef Achatz is a generational icon for many chefs,” says Aitor Zabala, chef-owner of the forthcoming Somni in Los Angeles. “And his contributions to gastronomy are part of our industry today.”

3

Dominique Crenn

Chef Dominique Crenn

Photo : John Troxell

In 2018, Dominique Crenn made history. When Michelin announced its Bay Area guide that year, she became the first woman in America to earn three Michelin stars when Atelier Crenn attained the honor. But her positive influence on the industry was felt well before that. “Dominique has been a great ambassador for American fine dining for over a decade,” says James Beard Award–winning chef Vince Nguyen of Berlu in Portland, Ore. “She’s proven that you can have the highest culinary ambitions and still smile along the way. A true inspiration.”

Her contemporary cuisine at Atelier Crenn is driven by California ingredients, and in 2019, she bolstered her environmentalist bonafides by ditching meat from her menu in the name of sustainability. She did the same at her other hit restaurants as well, embracing pescatarian menus at Bar Crenn and Petit Crenn as well as her new Parisian restaurant Golden Poppy. And her influence has grown outside of the four walls of her restaurants, too: Crenn appeared as an Iron Chef on Netflix’s reboot of the show and acted as the chief technical consultant on the 2022 horror film The Menu.

2

Daniel Boulud

Daniel Boulud

Photo : Thomas Schauer

When he arrived in America more than 40 years ago, Daniel Boulud thought he’d only be stateside for a limited stint as an ambassador’s private chef. After relocating from D.C. to New York, he decided to stay, eventually building one of America’s great fine-dining empires that stretches from his flagship Michelin two-starred Daniel in Manhattan to restaurants around the world.

His acolytes have spread across the country, taking what they learned under him to open outstanding restaurants of their own. “Working for Daniel Boulud was like getting your masters at the Ivy League of restaurants,” says Aaron Bludorn, former executive chef of Café Boulud and current chef-owner of Bludorn and Navy Blue in Houston. “He wanted all of us to be informed about our restaurant as a business and drive it with our daily decisions. Most importantly we learned about the importance of mentoring by the way he mentored us—door always open and ready to help us tackle any issue big or small.”

And all these years in, Boulud is hardly slowing down. He has announced that Café Boulud will return to New York this year, and he’s opening his first West Coast restaurant in Beverly Hills. This comes on the heels of him opening the luxe Le Pavillon, which garnered him another Michelin star last year, inside the new supertall skyscraper One Vanderbilt and backing the new 18-seat sushi omakase counter Jōji, which was just awarded a star, too.

1

Thomas Keller

Chef Thomas Keller

Photo : Deborah Jones

Thomas Keller is undoubtedly the dean of American fine dining: He’s the only chef in the States to ever lead two Michelin three-starred restaurants; he has won 10 James Beard Awards; French Laundry topped the World’s 50 Best Restaurants list twice; and his six cookbooks have more than 1.5 million copies in circulation. But beyond the accolades, there’s the influence he has had on his peers and mentees with his exacting technique, wit, and creativity on the plate and professionalism in the kitchen.

“When Kiss got inducted into the Rock and Roll of fame years ago, Tom Morello claimed they got in on impact, influence, and awesomeness,” says James Beard Award–winning restaurateur Kevin Boehm of Boka Group. “Restaurants Hall of Fame criteria could be similar—and French Laundry and chef Keller have killed it on all levels. It’s influenced everyone from Corey Lee to Redzepi to Achatz, its impact can be seen in any number of menus and cookbooks across the country, and its awesomeness fills his picturesque dining room every night with guests from around the world.”

Through his restaurants, Keller trained a generation of American chefs who have raised the level of food around the country. “You can’t go into a kitchen in Napa Valley or even beyond where if you sit there for long enough you won’t hear something about a connection to Thomas Keller,” says Samantha Rudd, vintner at Rudd Estate and owner of Michelin-Starred Press. “Someone who can continue to motivate people to be the best version of themselves even years after not working for them—that’s remarkable.”

Why ghost kitchen pioneers want to say goodbye to the name

Omnichannel business, a focus on operations and reasonable growth timetables set the stage for ghost kitchens’ second act.

Ghost kitchens no longer reflect their flashy name, which denotes brands or food halls that diners could only access through delivery platforms. Many major companies in the space offer omnichannel touchpoints, rendering the term “ghost kitchen” misleading, Kitchen United CEO Atul Sood said. 

“I feel like it has been a misfortune to be branded as a ghost kitchen,” Sood said at a Restaurant Dive live event in September. “[Kitchen United is] not ghost kitchens, it’s something else. And in this food hall model, we need to serve consumers in multiple ways.”

The term ghost kitchen also carries some negative associations. For some consumers, the designation may be synonymous with issues around food safety and consistent service that have plagued some category operators. For restaurants, “ghost kitchen” may reflect the model’s failure to fulfill the spectacular business promises touted within the space during the COVID-19 pandemic. Companies in the segment pledged to open thousands of units, framed themselves as a lifeline for restaurants, and some even said the model was the future of fast food.

“What [was] to be a big accelerator of growth for the industry turned out to be a little bit of a false positive,” Sood said of the pandemic.

The delivery-only industry was in its nascent stages during the pandemic, but is now undergoing a process of normalization — meaning flawed concepts are changing their business models or failing — that sets the stage for broader adoption, said Rishi Nigam, CEO of virtual restaurant platform Franklin Junction.

Diners can now interact with formerly delivery-only concepts

Though Kitchen United was a ghost kitchen pioneer when it launched in 2017, Sood said its business model does not now, and never has strictly adhered to the classic definition of “ghost kitchen.” While some competitors were delivery-only, for example, Kitchen United always offered takeout kiosks for consumers. 

“We’re really not [a] ghost kitchen,” Sood said. “We have 18 sites; eight of those are inside Kroger grocery stores.” At those Kroger units, which are key to the company’s ongoing growth strategy, customers can see and interact with the on-site restaurant the way they do with other brands that operate in grocery stores, like Starbucks.

“In many of [our Kroger locations] you can look into the kitchen and see the food being prepared,” Sood said. And at other locations, customers can order directly from kiosks. That touchpoint sets Kitchen United apart from classic ghost kitchens, which are only accessible to customers through digital channels.

“We have always been customer-facing,” Sood said. “We realized sooner than many in the industry that you could not operate a restaurant effectively through delivery, you needed to have the other channels, takeout — which is essentially pickup — and catering.”

One thing that has helped some ghost kitchen companies survive the rapid changes in the business environment over the last few years, according to Nigam, is leadership with deep restaurant experience.

“It’s very important that you yourself have institutional knowledge of how those businesses work, how change is implemented, the problems that you’re going to run across, the solutions that you have to implement on the fly,” Nigam said. “And those are things that are very difficult for people that have not worked in the restaurant industry.”

In the future, the ghost kitchen and virtual brand companies that focus on good operations and steady growth, Nigam said, will outperform firms that focus entirely on rapid expansion.

“It’s very, very tempting to take big investor checks and try to scale super fast. But this is not an industry that rewards speed,” Nigam said. “Slow and steady is the way to win this industry.”

Ten Ways You Can Make Your Food and Beverage Business a Great Place to Work

0

Have you ever noticed how great service in restaurants and cafes can make your day? It’s all thanks to the fantastic employees who enjoy their work. When bosses in food and beverage places make their workers excited about their jobs, it can lead to happier customers.

Why Happy Workers Matter

Think of happy employees as the special ingredient that makes a food and beverage business successful. They work with a lot of energy and care, which makes customers love their meals and drinks even more. We’ve compiled a list of 10 ways to bring out the best in your employees. These recommendations are based on trends we’ve seen in the industry and the clients we support. While every business is different, these tips can help you bring out the best in your food and beverage company.

1. Create a Positive Work Vibe

When bosses make the workplace respectful, workers tend to feel happy. It’s about being kind, listening to each other, and saying “Great job.” These things help workers grow and feel proud of their work.

2. Explain What’s Expected

When workers understand their jobs and what they’re supposed to do, they can do even better. Setting clear goals and communicating them makes workers feel important and ready to give their best effort.

3. Always Be Teaching

As bosses teach workers new things, it can show that they truly care. Giving lessons about how to serve customers well, knowing the menu, and doing the job with skill makes workers feel valued and ready for bigger challenges.

4. Balance Work and Fun

When workers can do their jobs well and still have time for fun outside of work, they stay happy. Having time to relax and enjoy life helps them do an even better job.

5. Say ‘You’re Awesome’

When bosses say things like “You’re doing a great job” or give performance-based rewards such as money or gift cards, it can add to workers’ sense of pride and drive them to do even better. This boosts everyone’s spirits and makes people feel good about their work.

6. Focus on Teamwork and Good Times

When team members work together and have fun, they can become like friends. Doing activities together and working as a team can make workers like their jobs even more.

7. Give Workers a Say

If workers can make decisions and share their ideas, they feel like they’re part of something important. This excites them and helps them come up with cool new ideas for the job.

8. Listen to What Workers Think

Bosses should ask workers their thoughts about the job and how things can be improved. This shows that workers’ opinions matter and helps make the job even better.

9. Keep Workers Healthy

Bosses should make sure all workers, whether they work a lot or a little, get health benefits. This keeps workers happy, healthy, and ready to do amazing work.

10. Get Help from Those Who Know Best

Sometimes, the right idea is to seek out people who know a lot about these things to help. Professionals such as those who help with your health care plans can give ideas to make workers happy. They are likely a good place to start understanding macro trends in your workforce.

Food for Thought

Food and beverage businesses are most successful when workers are joyful and excited about their jobs. When bosses create a fun work vibe, teach workers what to do, and say “Awesome job,” everyone feels happy. We’ve only scratched the surface of how to make your workplace one people want to be a part of. 

The Future of Restaurant Hiring: Fixing a Broken System

0

Companies need to move beyond traditional practices and prioritize fairness and objectivity.

When it comes to hiring, speeding up the process is paramount.

Traditional hiring methods are broken for both candidates and companies, relying on outdated hiring decisions that are made almost exclusively from resumes. Focusing on what a person has done—not what they have the potential to do—creates blind spots and prevents businesses from hiring untapped talent. 

This type of “rearview recruiting” also frustrates candidates with a cold, manual, and opaque process that takes way too long, with little communication and no feedback.

In the recent HireVue Hiring Experience Report 2023, respondents overwhelmingly expressed discontent with the current hiring landscape. Points of frustration include a lack of feedback (40 percent), the constraint of resumes rather than assessments based on potential and skills (30 percent), the need for more streamlined processes (37 percent), and the prevalence of inaccurate job descriptions (31 percent).

Companies need to move beyond traditional practices and prioritize fairness and objectivity. By leveraging AI to evaluate candidates based on potential, skills, and interests, companies can replace guesswork with a nuanced understanding of each candidate.

When it comes to hiring, speeding up the process is paramount, but it has to be done effectively. An efficient screening and assessment process is crucial to identify the most qualified candidates quickly. Here are a few tactics that hiring managers can employ to optimize this process:

  • Utilize Automation: To achieve fast yet effective hiring, leverage applicant tracking systems (ATS) and other automation tools to streamline the screening and assessment process. These tools can help in sorting and filtering applications based on predefined criteria, such as skills and qualifications, saving valuable time for hiring managers.
  • Utilize Skills Assessments: Consider using online skill assessments and pre-employment evaluations for candidates efficiently and objectively. Assessments provide valuable insights into a candidate’s abilities, knowledge, and cultural fit, enabling hiring managers to make informed decisions more quickly.
  • Develop Clear Evaluation Criteria: Define clear evaluation criteria based on the job requirements and desired skills—this ensures consistency in the screening and assessment process and enables hiring managers to make fair and objective comparisons amongst candidates. By establishing a scoring rubric, hiring managers can quickly identify the top candidates who meet the predefined criteria. This structured approach mitigates biases and allows for a more systematic and efficient evaluation of a high volume of applicants.
  • Conduct Structured Interviews: Implement structured interview processes to assess candidates consistently and fairly. Start with realistic job previews, so candidates are clear about what the role entails. Next, develop a set of standardized interview questions that focus on specific competencies or skills relevant to the role. This helps compare candidates for the particular role and ensures that all candidates are evaluated based on the same criteria. Structured interviews help maintain consistency and reduce subjectivity, leading to more accurate assessments in high-volume recruiting.
  • Utilize Video Interviews: Consider using video or panel interviews with the help of a Video Interview Platform to save time and accommodate a larger number of candidates.

How Self-ordering Kiosks improve customer engagement

In today’s fast-paced world, the restaurant industry is a dynamic and ever-evolving sector, where staying relevant and keeping up with technological advancements is crucial. Among these advancements, Self-ordering kiosks stand out as a transformative technology. These are not mere order-taking machines; they represent a fundamental shift in how customers interact with your restaurant. They offer an unprecedented level of convenience and customization, drastically enhancing the customer experience. Understanding the impact of Self-ordering kiosks on customer engagement is vital for any restaurant owner. These kiosks are a bridge between modern technology and enhanced customer service, transforming the way customers view and interact with your restaurant.

The Role of Self-ordering Kiosks in Customer Engagement

Role of Self-ordering Kiosks in Customer Engagement - Applova

1. Interactive Customer Experience through Self-ordering Kiosks

Self-ordering kiosks provide an interactive and engaging experience that captivates customers from the moment they walk in. These kiosks, with their intuitive touchscreens, offer a platform for customers to delve into your menu, discover daily specials, and customize orders to their exact preferences. This heightened level of interaction not only enhances the customer’s experience but also fosters a deeper connection with your restaurant. The ability to explore and interact with the menu without feeling pressured allows customers to make more informed choices, enhancing their satisfaction and engagement with your restaurant.

2. Personalization and Recommendation via Self-ordering Kiosks

One of the most significant advantages of self-ordering kiosks is their ability to offer personalized recommendations. By analyzing customer preferences and previous orders, these kiosks can suggest items that align with individual tastes, creating a more bespoke dining experience. This level of personalization is not just about suggesting popular or new items; it’s about creating a unique experience for each customer. Such tailored interactions can lead to increased customer satisfaction, repeat visits, and word-of-mouth recommendations, all of which are invaluable for the growth of your restaurant.

Must Read: How Much Revenue can a Self-serve Kiosk Generate for a Restaurant?

3. Reducing Perceived Wait Times

Long wait times can be a major deterrent for customers. Self-ordering  kiosks effectively address this issue by streamlining the ordering process. The direct ordering and payment capabilities of these kiosks significantly reduce the time customers spend waiting to place an order or make a payment, leading to a more efficient and pleasant dining experience. This efficiency not only enhances customer satisfaction but also increases the likelihood of repeat visits, fostering a loyal customer base.

4. Enhancing Customer Autonomy

In a world where customers value control and independence, Self-ordering kiosks offer an empowering solution. By allowing customers to take charge of their ordering process, these kiosks provide a sense of autonomy and freedom. This empowerment is particularly appealing to the modern diner, who appreciates the ability to customize their meal and make choices at their own pace. The kiosks’ user-friendly design ensures that customers of all ages and tech abilities can easily navigate the ordering process, further enhancing the inclusivity and appeal of your restaurant.

5. Gathering Feedback and Interaction

Self-ordering  kiosks also serve as an effective platform for gathering immediate customer feedback. By enabling customers to share their dining experiences and opinions directly through the kiosk, you can gain valuable insights into their preferences and areas for improvement. This direct line of communication not only helps in enhancing the quality of your service but also makes customers feel valued and heard. Such interactive feedback mechanisms can play a crucial role in building customer loyalty and trust.

How Self-ordering Kiosks Enhance Customer Engagement

Self-ordering Kiosks Enhance Customer Engagement - Applova

1. User-Friendly Design

The success of Self-ordering  kiosks heavily relies on their user-friendliness. A well-designed interface that is intuitive and easy to navigate can cater to a wide range of customers, including those who are not particularly tech-savvy. The design should be such that it guides the user through the ordering process smoothly, with clear instructions and visual cues. This consideration in design not only enhances the user experience but also ensures that all customers, regardless of their age or tech proficiency, can benefit from this technology.

2. Integrating Self-ordering Kiosks with Loyalty Programs

Integrating Self-ordering  kiosks with your restaurant’s loyalty programs can significantly boost customer engagement. These kiosks can be programmed to recognize returning customers, offer them personalized rewards, and remind them of their loyalty points. This integration not only incentivizes repeat visits but also creates a sense of belonging and appreciation among your customers. It’s an effective way to keep your customers engaged and invested in your restaurant.

3. Digital Menu Boards and Promotions

Self-ordering  kiosks double as digital menu boards, showcasing your dishes in an appealing and interactive manner. High-quality images, detailed descriptions, and the ability to highlight special promotions or new items make these kiosks an effective marketing tool. They offer customers an engaging way to explore your menu and encourage them to try new dishes, enhancing their dining experience.

Must Read: Self-Ordering Kiosk: A Worthy Investment for Your Restaurant?

4. Social Media Integration

In today’s digital age, social media plays a pivotal role in customer engagement. By integrating social media capabilities into your kiosk system, you provide customers with an opportunity to share their dining experiences or favorite dishes directly through the kiosk. This not only enhances their engagement but also serves as an effective promotional tool for your restaurant. User-generated content on social media platforms can attract new customers and build a stronger online presence for your restaurant.

Self-serve kiosks are more than a nod to technological advancement; they are a gateway to a new realm of customer engagement. They transform the dining experience by providing interactive, personalized, and efficient service. As the expectations of customers continue to evolve, integrating Self-ordering  kiosks is not merely an operational decision, but a strategic move to enhance customer engagement and drive business success. For restaurant owners, embracing this technology means not just keeping pace with industry trends, but leading the way in customer satisfaction and restaurant innovation.

Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic. 

While restaurants might have expected to see a bigger shift back to in-person transactions as a result of customers looking to cut costs, there simply hasn’t been a dramatic change in behavior. 

Instead, two recent research reports, The State of Third-Party Delivery and The Biggest Consumer Insights Trends of 2023 (So Far), shed light on how delivery has become a preferred dining option for many consumers and an important part of the omnichannel restaurant customer journey that brands can’t afford to overlook. As part of these studies, Medallia Market Research analyzed the credit and debit transactions of more than five million U.S. consumers and conducted multiple market research surveys of more than 2,000 participants to gain consumer insights related to third-party ordering and inflation. These findings reveal how delivery apps are shaping dining experiences and loyalty, which could prompt a need for restaurant owners to pivot their strategies. 

Delivery Apps Have Become a Critical Channel for Customer Acquisition

About one in four consumers — 27 percent of Gen Zers and 21 percent of all other generations — say their preferred restaurant experience is ordering delivery from third-party apps like DoorDash and UberEats or from restaurants directly via their phone, website or app. In fact, Gen Z consumers specifically prefer delivery over dining in person (only 24 percent say in-person dining is their #1 choice). 

Even though most consumers say they’ve become more price sensitive than they were a year ago and that inflation has caused them to re-think how often they use delivery services, there’s been a significant amount of stickiness and habit building around delivery.

Third-party ordering has remained steady over the past year and has maintained the tremendous growth it first experienced during the pandemic. When looking at DoorDash data in particular, both transaction volume and average check size are up year over year. 

These trends signal that delivery habits and platforms are here to stay as customers seek convenience, a factor that most consumers say is more important today than it was a year ago. This preference will likely persist and potentially grow over time as Gen Zers become a much bigger part of the total market. With these shifts in mind, restaurants can benefit from developing a comprehensive omnichannel strategy that’s inclusive of delivery apps as research, discovery and acquisition vehicles. This is especially true when taking into consideration that only about half of consumers say they know where they want to order from when using delivery services, while 42 percent say they browse through the options available in delivery platforms before deciding where to order from. 

The delivery experience is a new and evolving part of the customer journey, one that restaurant brands need to better understand. This can be done by collecting customer feedback via surveys, conducting social listening and analyzing other customer signals from interactions customers have across owned and third-party touchpoints along the omnichannel journey. This may include visit patterns, customer service interactions, loyalty membership program data and marketing campaign engagement data. Market research can also shed light on what’s happening when customers are dining with the competition.

Delivery Apps Are Influencing Customer Experience and Loyalty

For some diners, delivery platforms may shape the entire customer experience. In fact, roughly one in five consumers may not make the jump from delivery to dining in person — 18 percent of consumers say the restaurant they most recently ordered from online is one they’ve never visited in person. In these instances, as well as for customers who switch back and forth between in-person dining, delivery and to-go orders, it’s important for restaurants to understand the impact on customer satisfaction and evaluate whether the delivery experience is in line with the full experience the restaurant typically provides. 

Most consumers (57 percent) say they prefer ordering food directly from restaurants via their phone, website or app compared to third-party platforms (28 percent). Given the fact that first-party ordering appears to be correlated with higher customer satisfaction, this preference makes sense. Consumers say it’s easier to order and that food freshness and temperatures are better when ordering with restaurants directly. 

As more brands realize the full potential of third-party ordering apps as acquisition tools, then the next priority should be to encourage customers who first try out the restaurant via a delivery platform to place their next orders with the brand directly via their owned, first-party channels. This could be in person at one of the brand’s locations, online or over the phone, to enhance the customer experience, boost customer satisfaction and ultimately drive repeat business. 

For some restaurants, not offering delivery directly may be one of the biggest obstacles preventing third-party customers from converting into first-party customers (in fact, this is the #1 reason customers cite for not selecting first-party ordering). However, even those restaurants that offer delivery might be losing customers to third-party platforms because of other issues, such as a lack of customer awareness about delivery offerings, less competitive promotions compared to those available on third-party apps as well as inconvenient challenges that hinder customers from placing or getting in touch about orders. These factors are other top reasons consumers cite for not selecting first-party ordering. 

Overcoming these barriers can help restaurants secure more wallet share for deliveries, but restaurants must actively educate customers on the benefits of ordering directly with their business and sweeten the deal with special offers exclusive only for first-party orders. 

Customers say they’re more likely to select first-party delivery if they see lower menu prices and fewer fees, can earn loyalty rewards, experience faster delivery and if they receive a promotion or coupon in their delivery bag that can be used directly with the restaurant. This comes as individuals are adapting to inflation by conducting more price research, and 45 percent of consumers say they’re comparing the cost of ordering via third-parties versus with restaurants directly. As a result, the time is ripe for restaurants to educate customers about the potential to save and earn perks. 

While restaurants work to optimize their first-party delivery offerings, personalization, convenience and flexibility are additional key elements of the equation. Consumers say some of the top factors that elevate the delivery experience include being alerted when and where the food arrives (and even getting a picture of where the order has been left); receiving condiments, napkins and utensils by default; getting to choose how the food is delivered (i.e. left at the door or handed off); receiving restaurant coupons/menus for future orders; and being able to schedule a delivery for a future moment in time.

For some diners, delivery platforms are the start of their customer journey. For others, for whom delivery is the preferred way to indulge in a restaurant meal, delivery may make up their end-to-end lifetime experience. As Gen Z grows in importance as a customer base, delivery will become a more permanent part of the omnichannel restaurant experience.

Implementing the strategies presented here can empower brands to optimize the evolving omnichannel restaurant customer experience and convert more third-party delivery customers into first-party customers. 

The Most Popular Item on the Menu: Personalization

At the end of the day, meeting sales objectives relies on meeting customer needs

In a world full of changes, the familiarity of fast casual restaurants comforts buyers because they know exactly what to expect. The golden arches, a fun paper crown, a girl with red pigtails—they’re popular because they’re consistent. Consistency in the fast-causal space is still relevant today, but it’s taken on a new form as technology becomes integrated into day-to-day operations. Now, customers want consistency through personalized experiences.

Personalization is a top priority for consumers and heavily dictates whether they continue to buy from brands. Today, 91 percent of customers are more likely to shop with brands that recognize, remember, and provide them with relevant offers and recommendations. While tailored customer experiences are a must-have for consumers, there’s a disconnect between customer need and business execution. This stems from marketing challenges: 63 percent of marketing executives struggle to provide tailored experiences to customers. So, what’s the catch? How can businesses master the art of personalization to meet sales goals? Technology is a great place to start.

Customization with Self-Order Kiosks

There’s nothing better than ordering—and eating—a go-to meal at a restaurant. The icing on the cake—or the ketchup on the fries—is when customers get that meal quickly and easily. Self-order kiosks are the special sauce to making this a reality.

Self-order kiosks let customers order at their own pace. With more autonomous ordering practices, customers don’t feel rushed to quickly communicate their orders with front-of-house staff. This takes the pressure off customers, boosts customer experience, and typically results in larger orders.

Self-order kiosks use facial recognition software (for those who choose to opt-in) to remember customers’ past orders and immediately let them purchase those orders again. Integrated with payment software, these kiosks can also remember customers’ payment information to reduce touchpoints and time spent ordering.

Beyond uptime, remembering customer orders and preferences also has financial gains for consumers. Customer recognition lets restaurants implement rewards programs, which give customers perks, like a free meal or discount after a certain number of visits. Unique offers based on visiting patterns incentivize customers to continue to purchase from the same restaurants. For example, seven out of 10 Americans consider loyalty programs a leading factor in securing their continued patronage of their favorite brands.

Improving Drive Thru Experiences with Digital Signage

Like self-order kiosks, digital signage is a must-have for improving the customer experience. With digital signage software, staff can update digital menu boards in real time to alert customers of new offerings, items that are sold out, or special deals. So long are the days of frustrating chalk boards or “sold out” stickers. Plus, menus can automatically switch from breakfast to lunch to dinner, unlike static menu boards which need to be physically swapped out throughout the day, rain or shine.  

In quick service restaurants, keeping digital menu boards up to date is crucial and becomes even more important with drive-thrus. Customers in the drive thru rely on the accuracy of digital menu boards to make their purchasing decisions. However, something most can relate to is the frustration of pulling up to the order window only to be told an item of choice is sold out. This puts pressure on customers to quickly come up with new orders, with the added challenge of no longer being able to see the menu board. This can result in a poor customer experience, a lost revenue opportunity, and a missed chance at securing a repeat customer. With digital signage software, staff can update menu boards based on stock to ensure customers get their desired meal from pull up to pull away. It also lets teams spotlight new meals and deals that customers might not have known about, encouraging them to add on to their cart.

We’re also seeing the rising importance of digital menu boards as consumers demand information beyond just the price of an item. Many customers now make eating decisions based on information like calories, ingredients, and other nutritional considerations. Leaving customers guessing isn’t the answer. Whether health-conscious, allergic to or intolerant of certain ingredients, customers can more quickly and confidently order.

The Importance of Data Collection & Analytics

No matter the type of technology used in quick service restaurants, integrating data collection and analysis software is a must. For tools like self-order kiosks, data collection informs managers of top-selling products, typical meal sizes, and purchasing patterns. This helps determine which products are poised for upselling or what meals need to be promoted further. Software can also analyze purchasing patterns to decipher peak business hours and foot traffic. This helps managers develop employee schedules and be strategic with where and when they use personnel to minimize potential wait times and produce positive customer experiences.

At the end of the day, meeting sales objectives relies on meeting customer needs. By giving customers more personalized experiences through self-order kiosks, digital signage, and data analytics software, restaurants can easily boost yields to achieve financial demands, while meeting the needs of today’s consumers.

James (Jay) Burdette is the senior director of the Enterprise Process Innovation Center at Panasonic Connect North America. Panasonic Connect is a B2B company offering device hardware, software, and professional services for the connected enterprise. James has near 20 years of experience working within the QSR, TSR, fuel and convenience, and retail industries, leading customers to significant business growth. Jay is a forward-thinking business strategist who is motivated by solving unique customer challenges. He strives to foster a collaborative environment within his teams that leads to true partnership. In his spare time, Jay is an avid motorcycle rider and has a passion for Harley Davidsons, having taken numerous interstate and cross-country rides with his family and friends.

The American restaurant consumer: resilient yet selective

Q3 earnings were mixed as the consumer became more bifurcated, and guidance remains a challenge.

Now that most public companies have reported Q3 results, we have a stronger pulse on the state of the restaurant consumer amid a continuously uncertain backdrop.

Or do we?

As we’ve been reporting for about a year now, the state of the consumer has been puzzling, even for the savviest economists. We started to see some trade down activity happening in the fourth quarter of last year, but it didn’t grow much beyond a ripple as industry sales and traffic remained steady and, in some instances, strong. That began to change in Q3, when pricing fatigue finally set in, leading to sharp traffic erosion. The restaurant industry hasn’t been the only sector impacted by relentlessly high inflation; retail has also taken a pretty big hit. That said, consumers have continued to show their willingness to spend at restaurants and elsewhere, and the U.S. gross domestic product grew at a staggering rate of nearly 5% last quarter.

This inconsistency was front and center during Q3 calls, in which BJ’s Restaurants CEO Greg Levin, noted, “We’re all trying to decipher different things.” Or, as Darden Restaurants’ CFO Raj Vennam summed up, “There’s been mixed data on the consumer.”

In other words, things remain puzzling, and guidance is, therefore, hard to come by. What we know now is consumers are more discretionary. Except for high income consumers in some – but not all – instances.

“Consumers continue to be resilient but more selective,” according to Darden CEO Rick Cardenas. Cardenas’ casual dining peer John Peyton, CEO of Dine Brands, also said guests have become more selective about where they choose to spend their money, adding that it’s a “price sensitive environment.” However, sales remain steady. In any normal environment, this wouldn’t add up so tidily, but this is no normal environment. Peyton believes that works in his company’s – and the industry’s – favor.

“We believe eating out continues to be an occasion guests value,” he said.

Notably, “eating out” doesn’t necessarily mean sit down service. Just take a look at the strong results from Chipotle or Starbucks, for instance.

“It’s clear we’re navigating the uncertain economies and markets around the world. Customer demand for us remains strong. We’re not really seeing any change in the sentiment in our customer base at this time,” Starbucks CEO Laxman Narasimhan said during his company’s call.

Not every report was so rosy, and we witnessed plenty of sales and transaction declines. Of course, this industry isn’t homogenous, and one explanation is an increasingly bifurcated consumer and how that impacts certain brands differently. As the Washington Post reported recently, wealthier consumers are still spending a lot, while lower-income consumers are pulling back. Starbucks and Chipotle tend to attract higher income consumers. Potbelly is another example, as CEO Bob Wright noted during his company’s positive report.

“Our consumer seems to be hanging in there really well. They’ve got the income to support it. The most revised numbers suggest the consumer in this $75,000-plus range has not been impacted by pricing we’ve taken to offset inflation,” Wright said.

Brinker CEO Kevin Hochman added that his company continues to see spending across all households, but higher income households have grown wallet share faster, which provides more insulation.

“Look at the brands that have reversed some of that discounting trend and went to more of an everyday low-price strategy or everyday value strategy. You typically see the guests move to more middle income and higher income and, over time, you become a little less reliant on deep discounting because those guests, that doesn’t matter as much to them,” he said. “To have a more affluent customer base is always going to give you a little bit more insurance than one that’s not and I think we’re seeing that a little bit now.”

Wendy’s corroborated the $75,000 income as being sort of that threshold of impact.

“If you look at the consumer, it’s really a tale of two sides. The over $75,000 consumer tends to be healthy. We continue to see traffic growth in that segment,” CEO Todd Penegor said. “Under $75,000 consumers are a little more stressed. As you go down the income core, it gets even more stressed. We are seeing some trade down from mid-scale casual and sit down into QSR, but also some trade out of the category from lower-income consumers out of QSR and into food at home.”

Food at home may also be where McDonald’s lower-income consumers have shifted. CEO Chris Kempczinski acknowledged some “traffic slippage” with this cohort. As this trade-in-and-out environment becomes more defined, food at home could very well become a bigger competitive target, especially if brands maintain elevated pricing levels. This could be a sweet spot for the fast casual segment, as Wingstop CEO Michael Skipworth noted.

“In Q3, we saw a slight uptick in frequency with that low-income consumer and at the same time, we’re seeing that higher-income consumer potentially pull back on dining out occasions and dining at home more,” he said. “And we’re winning on those occasions as well … We’re acquiring more new guests than ever.”

There are anomalies all over the place and an example here is with Dine Brands, whose core consumer at a $50,000 to $75,000 income level hasn’t made “any significant changes,” according to Peyton. That said, check management is happening, with appetizer and alcohol mix a bit lower than in previous quarters, as reported by several casual dining chains.

What does any of this mean? That we’ll continue to scratch our heads at the unusual trends manifesting from a consumer set changed by a once-in-a-lifetime global health crisis, and that guidance will continue to be very hard to come by.

It’s worth noting that with all of these attempts to decipher the undecipherable, the past two quarters of earnings have spotlighted another theme – “normalization.” Things are normalizing after an unprecedented three years of shutdowns, labor shortages, supply chain pressures, inflation, etc. As such normalization applies to Q3, that means slower-than-usual seasonality because of back to school and other factors. This means, despite all of the uncertainty, Q4 could provide more reasons for optimism, and we may already be seeing that. Consider Bloomin’ Brands, which experienced same-store sales and transaction declines in Q3. CEO David Deno attributed his company’s softness in September to seasonality and remains optimistic about normalized seasonality coming into play in Q4.

“We feel good about November and December,” he said. “We think the consumer is in a decent spot.”

Square Q3 Restaurant Industry Report: Post-Pandemic Dining Traffic Stabilizes in American Downtowns

Thanksgiving Meal Calculator gives consumers key data for holiday dinner decisions
New insights shed light on downtown recovery and restaurant worker wages

OAKLAND, Calif.–(BUSINESS WIRE)–Today, Square released the latest edition of its quarterly Restaurant Industry Report, which uses data across Square’s food and beverage sellers to examine dining trends and shifts in both consumer spending and restaurant wages.

This Thanksgiving, consider ordering out

As restaurants continue expanding their offerings to include meal kits, branded merchandise, and more, some eateries are now offering prix fixe Thanksgiving meals to bring consumers the luxury of choice and convenience.

Hosting and cooking Thanksgiving can be quite the feat. As consumers begin planning for their Thanksgiving dinners, Square has created a Thanksgiving Meal calculator that enables consumers to estimate the cost of a take-out Thanksgiving meal from local restaurants. Nationwide, a hearty meal would cost $34 per person on average.

Dining out plateaus post-pandemic in America’s downtowns, but some cities thrive

As many consumers continue working from home at least part time, demand at restaurants in downtown areas is stabilizing. Square analyzed the hourly share of card-present transactions at food and drink establishments in the United States from 2019 through September 2023. Compared to January 2019, downtown neighborhoods in American cities appear to have flatlined at roughly 72% of their pre-pandemic activity as of the end of September 2023.

While dining and going out has not fully returned to pre-pandemic levels across all cities, a few downtowns nationwide are thriving. When looking at the top 15 metropolitan areas in the country, Detroit has seen major growth in food and beverage transactions with a 75% increase since 2019, followed by Los Angeles and Miami (increasing 18% and 17%, respectively). Other cities that are at or nearly back to 2019 levels of dining activity include Boston (up 2%) and Phoenix (down 8%).

“While dining trends are normalizing, restaurants in cities that are experiencing spikes or slumps can take advantage of technology to help handle increased orders or drive more traffic,” said Ming-Tai Huh, General Manager of Square for Restaurants. “For restaurants that fill up at lunchtime or right after work, consider using handhelds for line-busting or an easy-to-use KDS to get orders out faster, and for those that are seeing a slow-down, lean into automated marketing tools to attract the crowds.”

To continue bringing in guests and create repeat customers, restaurants can harness marketing and loyalty tools. With Square Marketing, restaurants can easily promote new menu items, events, or deals, and they can also take advantage of automated campaigns to welcome new customers, bring back lapsed customers, send birthday promotions, and more. With Square Loyalty, restaurants can drive repeat guests through fully integrated and easy-to-enroll loyalty programs that provide operators with real-time visibility into customer activity and sales impact.

Restaurant wages are up, but their growth is slowing

Last month, Square introduced the Square Payroll Index, a new economic indicator that measures compensation of service workers in the food and drink and retail sectors in the United States using data from Square Payroll. With this tool, you can see how base wages and total earnings (including tips and overtime) have changed since 2017, and business owners can better understand if the wages they offer are competitive in their market.

Amid the pandemic, restaurants faced major labor shortages – and in turn, had to quickly raise their base wages to attract the workers they needed to keep their businesses running. Wage growth for restaurant workers peaked in March 2022 at 8.52% when workers were making, on average, $12.80 per hour in base wages and $16.42 per hour in overall earnings.

A year and a half later, though, wage growth has slowed – while front- and back-of-house staff are making an average of $13.80 per hour in base wages and $17.67 per hour overall, wages are now growing at 4.59% and overall earnings at 5.02%.

Despite wage growth slowing for restaurant workers nationwide, some metropolitan areas are seeing above-average earnings growth – CincinnatiLas Vegas, and Jacksonville saw year-over-year growth of 8.53%, 7.66%, and 6.46%, respectively, as of October 2023.

Restaurants lean into subscriptions for recurring revenue

Over the past few years, restaurateurs have faced challenges from inflation to economic uncertainty, and they are now finding increasingly innovative ways to adapt and strengthen their businesses through additional revenue streams. One way food and beverage sellers have diversified their offerings is through subscriptions for memberships, such as a monthly wine club or a quarterly shipment of fresh jams and sauces.

As of August 1, 2023, Square observed 54% growth YoY in food and drink sellers with active buyer subscriptions. What’s more, 57% of the subscriptions that consumers purchased from food and drink sellers were still active after 6 months, according to a cohort analysis of Square sellers using Subscriptions.

Using technology like Square Subscriptions, sellers are able to engage and bring back customers while also automating recurring payments. With a clear consumer appetite for these sorts of offerings, food and beverage businesses are able to easily take advantage of this reliable revenue stream.

About Square

Square makes commerce and financial services easy and accessible with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. For more information, visit www.squareup.com.