Today through Aug. 19, Wendy’s is promoting both its social media prominence and delivery relationship with DoorDash by using the 2 million likes the brand said it culled on Twitter to bring its spicy chicken nuggets LTO back to launch a giveaway of 2 million of the chicken pieces, a news release said.
Customers who use the “SPICYNUGGS” code when they checkout a Wendy’s order on DoorDash will get a free 6-piece Spicy Chicken Nugget order. The brand also said it brought the nuggets back a week earlier than it had planned originally planned, due to consumer demand.
“Thanks to our incredible Wendy’s fanbase, Spicy Nuggets are back,”Wendy’s U.S. CMO Carl Loredo said in the release. “We knew we needed to reward fans who helped make this possible in a big way.”
DoorDash, however, is not available in all Wendy’s U.S. market and there is a cap on orders of 50,000 per day or a total of 350,000 orders. Likewise, the free nuggets offer doesn’t apply to pickup, drive-thru or dine-in and is valid for one use only.