Op-ed: Black Women, Architects of the American Kitchen, Deserve a Rightful Place in the Sun

A chef and food writer takes a hard look at the Mammy stereotype, the rare outliers who have achieved recognition for their cooking, and the inequity that still prevents most Black women from owning restaurants.

There’s a moment in the 2009 animated Disney film The Princess and the Frog, when the main protagonist, Tiana, a New Orleans-born Black woman, is on the precipice of realizing her lifelong dream of owning a restaurant.

Then, a real estate agent, Mr. Fenner of Fenner & Fenner, who had been poised to sell Tiana her coveted restaurant space, tells her she has been outbid.

“A little woman of your . . . background would have had her hands full trying to run a big business like that. You’re better off where you’re at,” he tells her.

A still of Tiana from the Disney movie,
A still of Tiana from the Disney movie, “The Princess and the Frog.”

It doesn’t take much imagination to intuit what function that pregnant pause, and the word “background,” have in the scene. Disney, as much a mirror on American life as any media, was punctuating a disturbing American credo in that scene: the U.S., as represented by Mr. Fenner, thinks Tiana is better off as a laborer, nothing more.

After Mr. Fenner breaks the news, Tiana takes her place back behind the catering table at the Mardi Gras ball where she’s serving her specialty beignets. She trips and falls, all of the beignets she baked for the event go flying, and our heroine sits dejectedly in a dustbowl of powdered sugar and sorrow.

In his foreword to The Jemima Code, author Toni Tipton Martin’s presentation of more than 150 African American cookbooks, journalist John Edgerton wrote:

“Throughout 350 years of slavery, segregation, and legally enforced white supremacy, the vast majority of women of African ancestry in the South lived lives tightly circumscribed [to] . . . domestic kitchens. To them fell the overarching responsibility for the feeding of the South, as well as the duty of birthing and nurturing replacement generations.”

In the collection, Tipton Martin lays out another brutal conundrum: the image of the Black woman chef embedded in the cruel stereotype and barbarous invention of racism and in the caricature of the Mammy—a deceit that functions, in part, to bury the rich culinary gifts that Black women have given American cooking.

After years working as a chef, I did not see myself reflected in the food industry. Around four years ago, Tipton Martin’s book opened up my own personal search for other Black women in food.

I quickly learned that I was not alone in my search. Modern American cooking enthusiasts have long been wringing their hands over the question of what “American” food actually means, and a growing number of chefs are circumventing the Eurocentric answer to that question and revealing actual Native American ingredients and cookery—ancient traditions hidden and all but destroyed by colonialism.

“Of the roughly one million restaurants in the country, about eight percent are Black-owned. About 2,800 are owned by Black women. That’s less than a third of one percent of all American restaurants.”

But the millions of Black women who picked up those Native ingredients and applied both the intelligence and traditions of Africa and those of Europe that were imposed on them have yet to garner rightful recognition in the pantheon of the American professional kitchen. Their toil and intellectual property have been as dismissed and concealed as that of any slave, their names sacrificed and lost to the American project.

Of the roughly 1 million restaurants in the country, for instance, about 8 percent are Black-owned. About 2,800 are owned by Black women, according to 2019 Census information. That’s less than a third of 1 percent of all American restaurants.

Invisible Domestic Work

In his 2015 profile of Southern cooking doyenne Edna Lewis, journalist Francis Lam wrote,

“The elite homes of Virginia, going back to the days when the Colonial elite socialized with French politicians and generals during the Revolutionary War, dined on a cuisine inspired by France. It was built on local ingredients—many originally shared by Native Americans or brought by slaves from Africa—and developed by enslaved black chefs like James Hemings, who cooked for Thomas Jefferson at Monticello. Because this aristocratic strain of Southern cuisine was provisioned and cooked largely by black people, it came into their communities as well, including Freetown.”

Freetown was Lewis’s hometown, a Virginia homestead built by a community of formerly enslaved people, including her grandfather.

For anyone concerned with the legacy of the Black chef in America, James Hemings and Edna Lewis are familiar names. Lewis left Freetown during the Great Migration for Washington, D.C. and then New York, where she found work first as a domestic and then eventually as a cook in stylish restaurants, which led her finally to her own restaurant and a cookbook deal.

An early photo of Edna Lewis.
An early photo of Edna Lewis.

In her cookbook The Taste of Country Cooking, Miss Lewis, as she was known, writes in almost ecstatically loving terms about her childhood in Freetown. She recalls details like the “moist smell of chickens hatching” and “the first asparagus that appeared on the fence row, grown from the seed the birds dropped.” Along with hundreds of others, these memories recall a life made of not just four seasons, but the many seasons that arrive each year, and with them, the resulting cuisine that was so endemic it was sacred.

But by the time she was 15, Lewis left Freetown as part of the Great Migration, an event often described as millions of people moving for a “better life.” In reality, 6 million African Americans fled the South in an effort to get away from white terrorism: the lynching and indentured servitude that made “free” life not much better than enslavement, and the destruction of their homesteads and farm properties to a degree that often resulted in starvation.

Miss Lewis likely didn’t leave her community as a child—for a place completely unknown to her—because she was in search of a better life. When she did leave, her dressmaking skills put her in circles with white socialites, including an antiques dealer with whom she eventually became a partner in her first restaurant.

Tipton Martin, who had a chance to meet Miss Lewis before she passed away in 2006, told her that the world needed to know that there were a lot more people like her—they have just been invisible, hidden. Miss Lewis responded in a letter: “Leave no stone unturned to prove this point. Make sure that you do.”

So what of the millions of other women constrained to the American kitchen for 350 years, and what of their bequest? What of their descendants? Where are our restaurants and our book deals?

Published By: Civil Eats

5 of the most searched for fast food restaurants in the U.S.

by Kimberley Spinney

Every year it seems like a different fast food restaurant becomes the most popular in the United States. But what makes any restaurant popular? What is the criteria for popularity? It seems like one of the criteria used for figuring out the most popular restaurants is figuring out how many times it’s actually searched for online.

There are a lot of casual dining and fast food restaurants to choose from when you are looking for a meal. And of course, that means that you have a lot of options out there for what might be a popular chain. So what is the most popular restaurant in America? Where are people going for a quick meal?

According to a study that was conducted by PriceListo, there are a few restaurants that are the most searched for every month, and they are also some of the highest earning restaurants across the country. Some might not be surprising, while others may shock you a bit. The most popular fast food restaurant was actually searched for over 14 million times in a single month. And it is the most popular chain in 22 states.

Can you guess what the most popular fast food restaurant is in the United States? (Well, we won’t leave you waiting for long.) And do you know what the other most popular fast food restaurants are? Luckily, we have the answer! Here are the top five most popular, fast food restaurants in the U.S.

Published By: Fansided


Driving First-Party Orders: Lessons from the Hotel Industry

Restaurants can learn from the hotel industry’s approach to OTA challenges.

How can you drive first-party orders? Restaurants, like hotels, chafe at the commission fees that the third-party intermediaries (delivery platforms for restaurants, online travel agents, or OTAs, for hotels), but have found that being listed can help drive incremental business. To put it in perspective, Andrew Custage of Medallia found that 68 percent of delivery platform orders are incremental.

Hotels face a similar issue with OTAs. OTAs charge a negotiable commission of around 20–30 percent and, get this, in almost all countries insist upon price parity between the price on the hotel’s website and other distribution platforms (including the other OTAs). To put this in perspective, assume that you go to one of the OTAs and book a hotel room for $200/night. Let’s also assume that the OTA is charging the hotel a 25 percent commission. This means that the hotel only gets $150. And, given that they are contractually required to also charge $200 on their own website, this makes them none too happy.

Again, sound familiar? Well, all except for one thing, the required price parity. If a hotel does not offer price parity, their visibility on the OTAs website/app goes way down and they receive substantially fewer bookings. Until recently, in the U.S. restaurant industry, price parity has not been required and, as a result, restaurants have charged approximately 20 percent higher prices on delivery platforms than on their own websites or menus.

Recently, DoorDash announced that price parity, or as they refer to it, consistent pricing, would become part of the algorithm that they use to decide upon display order. Their rationale is that one of the top complaints that consumers have are the higher prices that are offered on the delivery platform. DoorDash reports that the No. 1 complaint for pickup orders is the poor experience from high prices and that with delivery orders, too high of a markup resulted in 25 percent lower conversion.

So, what should a restaurant do? You could forego DoorDash and move over to UberEats and GrubHub, but will your customers follow you? Or you could stick with all three and try to drive first party orders. But, of course, one of the major challenges with first party orders is how to develop a reliable delivery network. There are options though with aggregators like ChowlyOrdermark, and Otter.

Given a choice, consumers prefer to order directly from the restaurant. Lisa Miller recently found that over half of consumers prefer to order delivery directly from a restaurant as opposed to 16 percent preferring delivery platforms. And, she also found that 90 percent of customers had already chosen a restaurant brand when they decided to place an order.     

And, first party orders are better. For example, Paytronix discovered that first party customers order more frequently, spend more, leave higher tips and are more likely to be in the loyalty program. And, if they’re in the loyalty program, they have an attachment rate of 38 percent versus that of just 3 percent  for the third party.

What are a few things that might make customers switch?   

Let’s take a look at how the hotel industry has approached the OTA problem. Contrary to popular belief, hotels have not completely wrested control from the OTAs, but they have developed some solid approaches for encouraging direct bookings which could transfer well to the restaurant industry. Let’s go through each of these and talk about how they can be applied to restaurants.

Offer-value added services: For example, for direct bookings, hotels might offer services such as free wifi, F&B credits, early check-in and room selection, which are not available for bookings made through an OTA. These provide value to the customer, while not costing the hotel too much.

Similarly, restaurants could offer free soft-drinks or sides, special dishes not on the delivery platform menu or lower delivery fees for first party orders. For example, CardFree suggests subsidizing all or part of the delivery fee and passing the savings on to the customer.   

Leveraging the Loyalty Program Hotels have been very successful with leveraging their loyalty programs to drive direct bookings and have made loyalty points only available for direct bookings. For example, in 2019, loyalty programs accounted for an average of 51 percent of all room nights booked. The growth in loyalty bookings has accelerated, while the growth of OTAs has decelerated. To make things even better, loyalty bookings come with a 9 percent premium net of booking costs.

If you have a loyalty program, use it to drive more direct orders. And, you don’t have one, consider getting one. Andrew Custage found that 22 percent of customers were more likely to place a direct order if they received loyalty or reward points. Plus, if you have a loyalty or reward program, you will have the customer data.

Don’t List All of Your Offerings: Some hotels choose to sell some room types only on their own website. But, as Jordan Hollander points out, this strategy runs the risk of reducing the exposure they might receive through the OTAs.   

Restaurants have even more flexibility with their menus. Remember, not everything on your menu has to be offered through the delivery platforms. Perhaps some of your signature dishes can only be available for first party orders.

Promote the Brand: For example, Hilton ran a successful “Stop Clicking Around” campaign and Marriott used its Bonvoy program to convey that “it pays to book direct.” Similarly, a number of other hotel chains have offered successful social media campaigns to not only increase brand awareness, but also to encourage direct bookings.

Think of third-party orders as your customer acquisition tool. These customers have found you—it’s your job to convert them into first party orders. First of all, provide good food that’s well-packaged and includes everything the customer will need to eat their meal. But even more than that,  there are a variety of other ways that you can promote your restaurant. 

Think of your packaging as a marketing tool and make sure that it’s not only attractive, but that it prominently displays your restaurant. Be sure to include not only a brochure, but also a coupon or promotion that can be only used for direct orders.  Back to the Andrew Custage study—22 percent of customers were more likely to order directly from the restaurant if there were promotions or coupons in the delivery bag.

In conclusion, restaurants can learn from the hotel industry’s approach to OTA challenges and adapt their strategies to drive first-party orders. By offering value-added services, leveraging loyalty programs, being selective with menu offerings, and promoting the brand, restaurants can enhance customer loyalty and increase the number of direct orders. While third-party orders can serve as customer acquisition tools, the ultimate goal should be converting customers to first-party orders for long-term benefits.

 

Why Loyalty is Crucial for Restaurants Navigating a Recession During tough times

With inflation, ongoing supply chain issues and the threat of a full recession, consumers are already cutting their spending. What can quick-service restaurants do to prepare for an economic downturn and successfully come out the other side? Staying closely connected to customers is key. A strong loyalty strategy that keeps valuable customers engaged with the brand will help them continue to purchase during an economic downturn and help nurture them back to pre-downturn spending with their trusted quick-service restaurant brands when the economy rebounds.

Now is the time for quick-service restaurants to fine-tune loyalty programs to take advantage of one of their greatest benefits—connections to customers. Here’s how:

Use data to understand customers’ changing want and needs

Analyze customer data before a recession hits as it’s imperative to know their motivations, pain points and preferences. That way, restaurants are ready to meet customers with the content and benefits they’ll value most if the economy declines. First consider how psychographics—a person’s interests, values, and opinions—impact customers during a recession. Then consider the overall value proposition and how minor tweaks—or major changes—could improve customer engagement and satisfaction during a recession. Customer data drives ongoing, meaningful interactions with brands. It’s essential to keep consumer data and preferences current, and then use insights gleaned from it to continuously fine-tune the customer loyalty proposition. 

Nurture emotional connections with customers to build lasting loyalty 

During financially challenging times, it’s critical to maintain emotional connections with customers and remind them that brand loyalty is rewarded. Leading with empathy and grace in messaging and policies is a great way to remind customers of social and emotional connections to a specific brand. Acknowledging difficult times can even strengthen connections with customers. Small demonstrations of care can solidify emotional bonds with customers and build lasting loyalty. A few examples include extending expiration dates on earned rewards, allowing members to maintain status levels an extra year, and surprising members with unexpected perks such as bonus points, special events or personalized experiences.

Provide loyalty rewards that offer both emotional and financial benefits

Give members a reason to stay engaged and remind them to redeem their accrued points and rewards. After all, reward points are another form of currency when discretionary income is tight. Redeeming points helps members treat themselves to little luxuries they may otherwise forego. And that can provide an emotional lift while maintaining positive engagement. According to a McKinsey study, members who redeem rewards spend 25 percent more than enrolled but inactive members. Currency or point redemption accelerates the loyalty loop as customers are incentivized to earn more rewards or benefits.

For example, Dunkin’ Rewards introduced Boosted Status as part of their program redesign, a new loyalty tier to recognize and incent their high value members to remain loyal to the brand. Members visit 12 times in a calendar month to reach Boosted Status and unlock even more points and benefits for the following three months. Members can continue their status without being downgraded by visiting Dunkin’ 12 times each calendar month.

Invest in the most valuable customers

A successful loyalty strategy aligns with a brand’s financial objectives. If loyalty budgets are impacted by recessionary cutbacks, look for ways to focus content and prioritize spending on high-value members—the 10 percent of members who statistically account for 50 percent of loyalty program revenues. 

Assess economic models and budgets per tier to identify opportunities where dollars could be shifted to add value to a program’s top tiers when and if financial circumstances warrant the move. Retaining a customer is far less costly than acquiring one, so reward and incentivize highest-value customers to remain engaged.

Treat loyalty as an omni channel experience

Throughout the customer journey, loyalty is an omni channel experience that can enhance members’ connection to a brand. That’s why it’s important to ensure a seamless experience across all channels from online to in-restaurant interactions. 

Quick-service restaurants have leaned into technology to provide a seamless experience for customers and ensure loyalty members feel special at every turn.  Some brands have great mobile experiences, but it’s hard for loyalty members to find special offers, and members give up or don’t feel special because they’re getting the same treatment as everyone else. At drive-thru, pick-up, or in-store make sure loyalty is directly in line with the technology to create ease of use and a smooth user experience.

Now is the time to evaluate loyalty programs to ensure they offer the right blend of emotional connection, relevant experiences, and rational benefits to keep customers close during tough times and create long-lasting customer loyalty that will pay dividends for years to come.

Independent restaurants contend with a new inflationary problem: Climbing rents

A new survey found that 63% were hit with an increase in 2023, leaving 45% unable to cover their June fee.

About 2 of every 3 independent restaurants in the U.S. have been hit with a rent hike since January, leaving 45% of the operations unable to pay landlords the full amount due for June, according to a new survey.

The canvass by Alignable.com, a website serving the small-business community, revealed a 1-point upswing in independents’ rent-delinquency rate for May.

Yet restaurants fared better than many other small businesses, Alignable found in its survey of more than 4,000 operations across all industries. Almost 3 of 5 (58%) came up short on their June rents.

The exceptions were small businesses in Colorado and Michigan, where delinquencies fell by 5 points to a nonpayment rate of just 11%.The highest delinquency rate was clocked in New Jersey, at 48%.

The exceptions were small businesses in Colorado and Michigan, where delinquencies fell by 5 points to a nonpayment rate of just 11%.

The highest delinquency rate was clocked in New Jersey, at 48%.

About 16% of the respondents indicated that their rents were raised by at least 20% since June.

Alignable noted that 63% of the small-business respondents also reported their revenues are still below pre-pandemic levels, indicating that margins are being squeezed. About 53% of the participants said their profits have dropped at least in half since last year.

The company did not break out the revenue and profit figures for restaurants.

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The Buffet Is Back, Stretching Dollars and Slinging Crab Legs

The buffet got creamed during the pandemic. Even when diners crept back into restaurants covered in hand sanitizer, a model of eating based on shared serving spoons and food seasoned with the breath of strangers seemed like a goner.

But the all-you-can-eat buffet, that symbol of America’s love of choice and penchant for excess, will not be denied. From piles of crab legs at swank Las Vegas casinos to pans of fried chicken in small-town Southern restaurants, the buffet is back, baby.

“The media called buffets zombie companies — we didn’t know we were dead,” said Lance Trenary, the chief executive of Golden Corral, whose 360 restaurants offer unlimited helpings of 150 different items for less than $20. “But we’re the comeback kids. Year to date, we’re running about 20 percent up.”

At a time when inflation has driven up the cost of both groceries and restaurant meals, the renewed popularity of an inexpensive chain-restaurant buffet could be explained as a value proposition. But at the most lavish spreads in Las Vegas, where dinner can cost $79.99 before cocktails and tax, reservations remain hard to come by and waits can stretch to more than two hours.

Demand is so strong that Bellagio last month reopened its signature buffet for dinner, with 120 choices. The Bacchanal buffet at Caesars Palace, the largest in Las Vegas, recently got a nearly $10 million face-lift and added two extra days to its brunch schedule.

“Americans love big things. That’s it,” said Allison Corona, a data analyst from Pittsburgh whose recent five-day trip to Las Vegas with her husband and friends included four buffets. “We just love more. I’m not saying that’s good. I’m just saying it’s who we are.”

Demand is so strong that Bellagio last month reopened its signature buffet for dinner, with 120 choices. The Bacchanal buffet at Caesars Palace, the largest in Las Vegas, recently got a nearly $10 million face-lift and added two extra days to its brunch schedule.

“Americans love big things. That’s it,” said Allison Corona, a data analyst from Pittsburgh whose recent five-day trip to Las Vegas with her husband and friends included four buffets. “We just love more. I’m not saying that’s good. I’m just saying it’s who we are.”

An older man in a patterned shirt and a woman in a white fedora with flowers painted on sit at a booth with others eating plates of crab legs in a busy buffet restaurant.
Diana Cortes and her husband, Orlando, spent a Saturday night at the Bellagio buffet in Las Vegas.Credit…Bridget Bennett for The New York Times
An older man in a patterned shirt and a woman in a white fedora with flowers painted on sit at a booth with others eating plates of crab legs in a busy buffet restaurant.
A close-up of several small servings of pita bread topped with meat, cucumbers, tomato and feta cheese in stainless steel holders.
Individual portions, like small gyros at the Bacchanal Buffet at Caesars Palace, help reduce waste.Credit…Bridget Bennett for The New York Times
A close-up of several small servings of pita bread topped with meat, cucumbers, tomato and feta cheese in stainless steel holders.
A long glass case holds stacks of colorful macarons and rows of individual servings of cake and pie. Large jars of colorful candy are on top of the case.
The dessert section of the buffet at Bellagio in Las Vegas is designed to impress.Credit…Bridget Bennett for The New York Times
A long glass case holds stacks of colorful macarons and rows of individual servings of cake and pie. Large jars of colorful candy are on top of the case.

Buffets speak to an American dining culture that prizes consistency, value and choice. They can make people of modest means feel rich, if just for an hour or two. They provide culinary road maps for recent immigrants and culinary tourism for those who haven’t traveled much. A buffet can be as communal as a church picnic.

Buffets also cater to that secret place within the American diner that just wants to pile it on — despite attempts to rebrand “all you can eat” as the more genteel “all you care to eat.”

Lilly Jan, a food and beverage management lecturer at Cornell University’s school of hotel administration, calls it the Cheesecake Factory effect.

“Americans want the consistency because they are afraid to take risks with their dollars as relates to food,” she said. “They want to go somewhere with the kids where everyone can have what they want and it doesn’t break the bank, but they want to make it an experience.”

Still, the buffet landscape has been reshaped by the turmoil of the past few years. For one thing, the underbrush has been cleaned out.

Middle-of-the-pack buffets that didn’t offer either great value or a big culinary payoff never returned. Fresh Acquisitions, the company that owned Hometown Buffet and three other chains, filed for bankruptcy in 2021, citing concerns that some restaurants couldn’t reach the 75 percent capacity needed to begin to turn a profit on all-you-can-eat meals.

This is also the final chapter for the cheap Las Vegas buffet, which started in the 1940s as a way to keep gamblers from leaving casinos. On the Strip, where 18 buffets once stood, only eight remain, according to casino.org.

Before the pandemic, Sheri Orner managed buffets for Station Casinos, an inexpensive local favorite. “I was budgeted to lose money every month,” she said. The company never reopened its buffets after the shutdown.

Ms. Orner began working as general manager of Wicked Spoon at the Cosmopolitan a year after it reopened in June 2020. On a busy day it serves 1,800 diners, at $49 a head ($74 if you add unlimited alcohol).

On a recent Saturday, the wait to enter her world of bottomless mimosas, steamed crab legs and custom-made omelets was almost two hours. But the young, diverse crowd wanted more than the greatest hits.

Partial view of two women standing in front of a buffet line with crab legs on ice holding plates filled with crab and cups of melted butter.

A section of the buffet that holds snow, Jonah and Dungeness crab is a highlight of the Bacchanal buffet at Caesars Palace in Las Vegas.Credit…Bridget Bennett for The New York Times
A close view of pink, head-on steamed shrimp and brown and green sea snails in the shell on ice.
Head-on steamed shrimp and chilled whelk are part of the broad seafood offerings at Bacchanal. Credit…Bridget Bennett for The New York Times

“The buffet is designed so the TikTokers and the Instagrammers can make their pretty pictures of the food,” Ms. Orner said.

Although many tables at Las Vegas buffets are covered in almost nothing but crab, plenty hold food that would never have appeared at Frank Sinatra’s buffet. Korean-spiced chicken wings were nestled in individual fryer baskets. Horchata was purple with ube. Birria tacos came hot off a grill, and steaming bowls of black garlic ramen were made to order.

Of course, there are still the showstoppers. The line for fresh crepes at the Bellagio was long, and people queued up for chilled lobster claws and three kinds of crab at Bacchanal, where putting out 4,000 pounds of steamed snow crab and carving 600 pounds of prime rib per day is not unusual.

The people who manage buffets, both grand and modest, are taking a harder look at balancing food costs and abundance, and are working to minimize food waste, the ugly underbelly of the buffet.

One helpful strategy is plating foods in individual portions, like single servings of roasted bone marrow or small bites of tuna poke, said Nathan Frost, the executive chef at the Bellagio. Increased kitchen efficiencies and new technology help chefs to more precisely track what, when and how much customers eat.

At the end of each day, the Bellagio staff packages some items that haven’t been put on the buffet into aluminum pans and freezes them for Three Square, a food bank that works with 160 agencies in southern Nevada.

“It’s beautiful food,” said Maurice Johnson, the food bank’s director of operations.

The pandemic break allowed buffets to spruce up, whether a multimillion-dollar renovation at Bacchanal or new hand sanitizer stations at Golden Corral. It’s a relief for diners who are newly vigilant about food safety and their own health.

Several people mill around a buffet with birthday balloons set on top.
Birthday celebrations are sometimes held at the Golden Corral restaurant in the Bronx.Credit…Karsten Moran for The New York Times
A young girl with a happy birthday banner and a tiara claps at her birthday party with another young girl.
Aisha Belcher, 2, and her sister, Yashauana, Belcher, 5, celebrating at Golden Corral.Credit…Karsten Moran for The New York Time
A piece of orange and white carrot cake with a rosette of whipped cream sits on a white plate in front of other desserts.

“A year ago we wouldn’t have done this,” said Djuana Jordan, who was eating a $16.99 dinner at a Golden Corral near Atlanta with her husband and two children. They were on their way home to Chattanooga, Tenn., after picking up their teenage daughter at a Florida softball camp. No one could agree on what to eat, so they stopped at the buffet.

“It’s sort of a step forward for us post-Covid,” Ms. Jordan said.

Even buffet skeptics like Faith Fisher Einhorn, a real estate agent who splits her time between New York City and Boca Raton, Fla., have embraced the big spread.

“If you knew me, you would know I would not be inclined to go to a buffet,” she said. The hot bars and salad bars that dot Manhattan? “I would rather die.”

But when in Boca Raton, she can’t wait to visit the elaborate buffet at St. Andrews Country Club, one of several in the area that serve the residential communities around them.

“I feel like it’s well-maintained, and food isn’t sitting out for 60 years,” she said. She texted a photo of the Christmas buffet, which she described as “a football field’s worth of food.”

For Gen Xers and older millennials who grew up during the golden age of Chinese buffets and national chains like Sizzler and Pizza Hut, the buffet is also a nostalgia play.

Choo Choo Hu, 34, a professional pianist in Atlanta who immigrated from China as a child, builds her travel around food. But she recalls with great fondness and detail her favorite dishes at the Old Country Buffet in St. Louis, where her parents would take her and her sister when the family had something to celebrate, like the day they got their green cards.

“It felt like we were being as American as we could be,” she said.

A woman stands at a table in a busy casual buffet restaurant and laughs with two men and a woman who have just finished eating.
Lori Ford, standing, co-owns the Movie Star Restaurant in Hattiesburg, Miss. which features recipes that have been in her family for generations. Credit…Edmund D. Fountain for The New York Times
A man with a white moustache wearing a fedore holds a metal pan filled with golden fried chicken in a restaurant kitchen.
Charlie White fries a lot of chicken, which is the real star at the Movie Star Restaurant.Credit…Edmund D. Fountain for The New York Times
A table holds three iced drinks and three brown trays with white plates of Southern classics like fried chicken and cobbler.
The Movie Star buffet features recipes from three generations of Southern cooks.Credit…Edmund D. Fountain for The New York Times

Dr. Jan, the hospitality consultant, grew up in a Taiwanese American family that frequented expansive Asian buffets in Flushing, Queens. Before the family walked through the door, her dad would offer a warning echoed by many parents who view teaching a child to beat the house at the buffet an important life lesson: “No noodles and no rice.”

“When it comes to cultures with food insecurities embedded into narratives and folklore,” she said, “there’s a lot of value in gaming the system. But also it’s about the experience.”

In smaller cities and towns in the South, the buffet is as much about community as it is about endless trays of fried chicken and squash casserole.

The Movie Star Restaurant, a $15.99 all-you-can-eat buffet in Hattiesburg, Miss., is named after the lingerie factory that occupied the building of its original location. This past March was its strongest month of sales since the restaurant opened in 2000.

“The pandemic didn’t kill the buffet, it just made it stronger,” said Lori Ford, whose parents founded the restaurant. “I think not having it for so long made people appreciate it more.”

But then again, it might just be the power of a buffet.

“People and their food,” she said. “They don’t like to be told what they can and can’t have.”

America is still obsessed with fine-dining and pop-up restaurants, new study finds

We all want restaurants to thrive. The travel industry depends on them (unless if you’re renting a place with a kitchen), and more often than not, the chefs at these places are better cooks than we are. And sometimes we just want to sit down and enjoy the fruits of someone else’s labor. The pandemic was hard on restaurants, which often had to configure outdoor dining or pump up their delivery service. But a new “state of the restaurant industry” report based on Yelp data suggests that dining out is thriving. The report compares data from April 2022 to March of this year compared to April 2021 to March 2022.

There are plenty of new restaurants opening, with many of them embracing the pop-up business model which lets them be bold in menu development given that the timeframe is temporary. In fact, there’s been a 105 percent nationwide increase in pop-up restaurants since last year, while ramen and noodles spots increased by 45 and 40 percent, respectively.

A cool map at the report website shows each state and what category it increased and declined in most over the last 12 months. Nearly every state increased its nightlife or arts/entertainment venues, while beauty/spas and shopping saw national declines. The two states that grew most with hotels and travel were Florida and Wyoming, while the two that grew most in the food category were Nevada and Tennessee.

In terms of restaurants specifically, Connecticut saw a 7 percent increase in consumer interest in restaurants, followed closely by Massachusetts with 6 percent and Utah, Maryland, and Pennsylvania with 4 percent each.

If we look at price points—whether it’s a burger flopped onto a bun or a portion of Wagyu beef lovingly plated—we see that diners are far more interested in a fine dining experience than something on the lower end. If we look at pre-pandemic levels (April 2019 through March 2020) compared to now, interest in “traditionally affordable” restaurants has declined by 16 percent, while diners embraced four and five-dollar restaurants on the rating site ($$$ and $$$$) with a 10 and 17 percent rise, respectively. Maybe all those cooking shows we watched during the pandemic made us more interested in slow foods and fine dining.

One last oddball tidbit: people are making earlier dinner reservations—a 4pm dinner reservation slot more than doubled since 2019. Maybe we’ve all aged, or maybe we trained ourselves to eat earlier when restaurants set limited pandemic hours. We’d like the chopped liver early bird special, please! JK JK

6 Ways Artificial Intelligence is Revolutionizing the Restaurant Industry

Artificial intelligence (AI) has been making its way into numerous industries, and restaurants are no exception. In fact, the use of AI in the food industry has been increasing at an unprecedented rate, offering multiple benefits to restaurant owners and consumers alike.

The following are just some of these benefits:

Optimizing supply chain management. For starters, AI has made a huge mark on supply chain management in the restaurant industry. AI-powered systems can help restaurant operators monitor their inventory levels and track the movement of their supplies from the manufacturer to the restaurant. This helps reduce waste and make inventory management more efficient by enabling more accurate predictions of demand, which means that operators can order supplies in just the right amount.

Increasing transparency. Another area where AI can be beneficial is transparency. By integrating AI solutions, restaurant operators can access essential data that they can use to increase transparency and the credibility of all foods distributed. For instance, with AI already in place, products are traceable, allowing restaurants (and their customers) to accurately know the source of their meals. For example, a customer concerned about the environment may want to know if the seafood used in their dish is sustainably sourced. Utilizing AI lets restaurants give customers a clear picture of the journey of the ingredients, from production to plate. AI algorithms can also allow restaurant operators to check the quality of ingredients suppliers deliver and identify any discrepancies in the orders or products. This level of transparency allows restaurant operators to ensure their suppliers deliver the products and quantities ordered, thus saving time, money, and energy when dealing with returns or faulty products.

Improving validation and verification. AI is also an incredibly helpful tool in validating and verifying food orders and inventory. Using natural language processing (NLP) and machine learning algorithms, AI-powered platforms can process and verify orders efficiently, thus reducing human error and delivering faster turnaround times. This saves time and money, boosts efficiency, and can lead to greater customer satisfaction and loyalty. In addition, AI can flag suspicious orders as a fraud alert, which helps prevent scams before they occur or stop them in their early stages.

Providing personalized service. AI has the potential to transform the restaurant industry in multiple ways, such as providing more personalized service for restaurant guests. For instance, AI can help provide personalized recommendations based on a customer’s preferences. AI programs can use data collected from a customer’s purchase history and social media profiles to understand them better, then make customized menu and promotional recommendations based on their online history. Having personalized menu and incentive options is advantageous because it offers customers a more unique food experience compared to the standard “one-size-fits-all” approach of providing the same menu to everyone. A more personalized approach has proven to be beneficial for restaurant owners, as customers are more likely to return if they feel valued, appreciated, and like they received “special attention”.

Building trust. Another way AI is transforming the restaurant industry is by driving trust among customers. Customers want to know that the restaurants they visit are buying quality food prepared and served to the highest standards. AI systems can significantly increase trust between restaurants and customers by providing accurate information about food and ingredients. This includes information about how the food was grown or sourced, and regular updates on any potential contamination of the food or equipment. For example, AI can be used to detect and notify restaurant owners of potential food safety issues or equipment faults (e.g., a malfunctioning fridge), preventing customers from ever coming into contact with potentially contaminated food. This level of transparency goes a long way in building (and reinforcing) consumer trust and loyalty.

Strengthening communication. AI can also help improve communication between restaurant operators and their customers. AI-powered messaging channels can provide 24/7 customer service through chatbots and virtual assistants. AI can also monitor social media channels and respond to customer inquiries quickly. By being readily available to answer customer queries, restaurant owners can build trust and remain helpful, making their customers feel valued and appreciated.

As technology continues to evolve in the food industry, AI has become a vital tool for restaurant owners, elevating supply chain management, transparency, validation and verification of food orders, personalization of service, building trust, and enhancing communication. AI has revolutionized the restaurant industry by allowing restaurant owners to optimize their operations and provide excellent customer service. By utilizing AI in their establishments, restaurant owners can remain competitive and keep up with changing customer needs in a rapidly evolving digital landscape. Over the last decade, affordable AI has drastically improved how restaurants operate, transforming the restaurant sector into a more efficient, transparent, and trustworthy space.

Improve Restaurant Dining Experience and Revenue using Self-Ordering Kiosks

Welcome to the future of dining! In this digital era, restaurants are taking their game to the next level with self-serve kiosks. These little wonders are not only personalizing your dining experience but also doing a happy dance for your taste buds while boosting restaurant revenues. Hold on tight as we dive into the sizzling benefits of self-serve kiosks, how they sprinkle magic on your dining adventure, and the secret sauce behind the skyrocketing revenues they bring to restaurants.

Here are the Features That Will Improve Restaurant Dining Experience and Revenues using Self-Ordering Kiosks

Enhancing Personalization:

Picture this: you step up to a self serve kiosk that’s ready to serve you a personalized feast. With its AI-powered intelligence, it dives into a treasure trove of customer data, including your previous orders, preferences, and dietary quirks. According to Grand View Research, AI will continue to transform many different industries, with a projected annual growth rate of 37.3% between 2023 and 2030. Voila! The kiosk presents you with mouthwatering menu suggestions that perfectly match your unique tastes. It’s like having a culinary genie that knows you better than you know yourself!

But wait, there’s more! These genius kiosks go beyond just knowing your food preferences. They consider the time of day, the weather outside, and the popularity of dishes to recommend items that hit the spot. Craving a refreshing salad on a scorching summer day? The kiosk will read your mind and suggest the coolest greens in town. It’s like having a culinary weather forecaster who always has your back.

And guess what? These self-serve kiosks let you be the master chef of your own meal. They guide you through a delightful journey of customization, offering tantalizing options and clever substitutions based on your preferences. Feel like adding extra cheese or switching to a gluten-free bun? No problem! The kiosk happily grants your every foodie whim. It’s like being the star of your very own cooking show!

Increased Revenues:

Hold on tight, because these self-serve kiosks aren’t just about making your taste buds dance. They’re also spicing up the restaurant’s revenues in fantastic ways:

  1. Upselling and Cross-selling Magic: These kiosks have a secret talent for upselling and cross-selling. With their AI algorithms, they analyze your ordering history and seamlessly suggest complementary items that perfectly match your preferences. Craving a juicy burger? They’ll tempt you with irresistible sides and mouthwatering desserts. Before you know it, your taste uds and the restaurant’s revenues will be doing a happy dance together!
  2. Turbocharged Order Placement: Say goodbye to waiting forever to place your order. These self-serve kiosks make ordering a breeze. You get to explore the menu at your own pace, drooling over images and descriptions of each dish. No rush, no pressure. This speedy and efficient process means more happy customers served in less time. That means more satisfied customers and more cash in the restaurant’s register!
  3. Menu Magic Unleashed: These kiosks are wizards when it comes to optimizing menus. By analyzing mountains of customer data, they uncover the hidden gems that customers can’t resist. Armed with this knowledge, restaurants can sprinkle their menus with new and exciting items, revamp existing recipes, and bid farewell to dishes that aren’t performing. It’s like having a culinary crystal ball that helps the restaurant serve exactly what customers crave!
  4. Customer Love and Loyalty: Get ready to be showered with love and loyalty! These personalized recommendations and customization options make you feel like a VIP. When restaurants show they understand your unique preferences, you can’t help but become a loyal fan. And what does that mean for the restaurant? A devoted army of customers who keep coming back for more, spreading the word, and boosting those revenues higher and higher!

Hungry for some excitement? Self-serve kiosks are here to serve up an unforgettable dining adventure. With their personalized suggestions, culinary weather forecasts, and customization magic, they make dining a delightful experience. And the best part? They don’t just tantalize your taste buds; they also fatten up restaurant revenues. So get ready to feast on these fantastic innovations and prepare for a future where every dining experience is a personalized masterpiece!

Research: 40% of Consumers Now Prefer to Place Their Delivery and Takeout Orders Via a Restaurant’s App or Website

More than three years after the pandemic turned the restaurant industry upside down, many dining preferences that emerged during that time seem to be here to stay.

In its new report, “The Future of Restaurants: The New Normal and Beyond,” Deloitte leveraged its Future of the Consumer Industry analysis to examine implications brought on by forces changing the industry across markets, models, and mechanics in the restaurant sector. This analysis, coupled with the results of a survey of 750 respondents fielded in March 2023 who had ordered from a restaurant within the last three months, formed the basis of this paper, which includes a number of technology-related insights.

Among these insights: The rise of third-party delivery apps drove a surge in off-premise dining over the last 10 years, a trend in the restaurant sector that intensified during the pandemic. Restaurants are increasingly catering to the demand for delivery and takeout by dedicating space on-premise for pickup orders and separate lines for takeout orders, ultimately reducing the need for dining room space. As a result, customers are likely to patronize restaurants that enable a more frictionless digital experience to place and manage their delivery and takeout orders.

  • While 13% of customers use third-party apps or websites to place a delivery or takeout order, 40% of customers prefer to order through the restaurant’s app or website, demonstrating the importance of a restaurant owning its own digital experience.
  • Regardless of how an order is placed, most customers (87%) believe a delivery fee of $5 or less is fair for the convenience it brings.
  • As ghost kitchens, which only offer takeout and delivery, continue to become more prevalent, more than half of consumers (52%) indicated they would order from such an establishment.
  • Quality counts: 60% of consumers said they are unlikely to accept lesser quality when ordering takeout food.
  • Most patrons prefer to use the phone to address complaints, however its use has declined, from 63% in 2021 to 55% in 2023. During the same time period, customer preference for mobile chat and text increased from 20% to 27%.

Amid shifting customer preferences and economic conditions, advanced technologies are expected to shape the mechanics of restaurant operations and staffing over the next 10 years. According to the study, most guests are not deterred by automation and other emerging technologies and would continue to patronize restaurants that leverage such innovations.

  • Consumers aged 18-38 are 16 percentage points more likely to return to restaurants that use automation technologies than those 39 years and over (58% for 18-38 group versus 42% for 39+ group). This indicates these technologies are likely to continue to be adopted over time.
  • Contactless delivery has maintained prominence since the pandemic, enabling faster deliveries: 53% of respondents receive contactless delivery more than half the time.
  • Nearly half (47%) of customers would order from a restaurant that offers delivery via drones and driverless vehicles, up from 44% in 2021.
  • A majority of consumers said they are at least somewhat likely to use voice automated ordering systems, including 79% for drive-thru, 74% for phone systems, and 70% for dine-in.
  • Acceptance of kitchen automation is on the rise: 60% of consumers noted they are somewhat likely to order from a kitchen that prepares food, at least in part, through robotic technologies, up from 54% in 2021.
  • Although only 19% of those surveyed had experience with a cashier-less restaurant, 62% said they would be somewhat likely to order from one if given the opportunity.