Introduction
Despite the upbeat growth figures, the reality of the
situation is that most restaurant operators are under more pressure than ever
to improve financial performance. Finding new and innovative ways to increase
revenues, reduce operating costs and enhance the overall quality of the guest
experience is top of mind for restaurant operators. Today’s restaurant
operators need all the help they can get when it comes to meeting the growing
expectations of a technology-savvy, mobile-engaged population.
The fact that technology can improve and even fundamentally
transform the restaurant-going experience is an important consideration for
restaurant owners and operators to keep in mind. POS mobility also makes it
possible to turn tables faster and serve more guests over the same period of
time.
- Increase revenue – Increase profitability –
Reduce costs
- Reduce food order placement time – Reduce
payment processing time – Increase table turn rates – Improve staff
productivity
- Improve guest satisfaction and loyalty – Improve
staff management and inventory control- Generate business insights – Meet
payment compliancy – Reduce food waste
Mobility, flexibility and customizability are the hallmarks
of next-generation restaurant management and POS solutions.
The following are just a few key concepts for decision
makers to keep in mind when embarking on the journey to upgrade their
restaurant management and POS solutions capabilities.
Personalization. – Increasingly,
technology is enabling restaurants to interact with guests in highly relevant
and personalized manner. This is a milestone development in the annals of
hospitality innovation.
Mobile order
placement. – There is a quantum leap in efficiencies that table-service
restaurant operators can gain when servers place orders from a tablet directly
to the kitchen printer rather than from a stationary terminal.
Technology and data
integration. – The POS system needs to seamlessly connect with online
ordering systems, guest-facing apps, kiosks, display hardware and inventory
management and workforce management solutions.
The POS system needs to integrate with CRM, marketing and
guest loyalty and rewards management solutions, allowing restaurant operators
to gain a deeper understanding of guest preferences.
Workforce management.
– Beyond making it easy to perform basic tasks like tracking employee hours
and submitting payroll directly, some advanced systems have features designed
to optimize labor utilization.
Inventory management.
– Software that constantly monitors stock levels based on real-time sales data
and provides for a consolidated way to submit purchase orders speaks to the
future of restaurant inventory management.
POS data reporting
and analysis. – Some restaurant management systems can even open a window
into the future and predict financial outcomes based on such factors as
dining-out trends and seasonal dish popularity.
Restaurant
accounting. – The best of these solutions automates virtually all
accounting-related functions, dramatically reducing the day-to-day workload of
a restaurant’s accounting department.
Buying Considerations.
Integrated platform capabilities that increase efficiency
and effectiveness in unprecedented ways can make a colossal difference in terms
of a restaurant’s overall financial performance. Reducing overhead and
increasing margins by even a few percentage points can sometimes mean the
difference between success and failure for an eating establishment. Because
every restaurant has its own distinct set of wants, needs and preferences as
well as its own personality, some degree of customization may be desired in a
restaurant management system. By analyzing data related to guests, inventory,
menus, employees, suppliers and various aspects of the business, restaurant
operators can generate all kinds of actionable insights. The best of these
solutions aggregate labor data from the POS system, allowing it to be easily
exported or pushed directly to an integrated payroll processing provider.
Must Ask Questions.
- Does the solution offer flexibility in
functionality, including data access and performance reporting?
- What type of customer support is offered? Are
there any extra costs? How quickly will questions be answered and problems be
resolved?
- How long will it take for problems to be
resolved?
- What is the total cost of ownership? Are there
any “hidden expenses?”
- What return on investment (ROI) can be expected?
- What is the solution provider’s track record of
success?
To take full advantage of the management control of next
generation systems, operators may have certain software configuration and
customization needs that must first be implemented. Because not all POS data
queries and reporting requirements can be anticipated in advance or be
addressed with out-of-the-box dashboards, buyers should ask about customized
reporting.
Decision makers should have clear expectations around
customer support, problem resolution and the training that may be needed to get
staff up to speed on the new system. The return on investment can be measured
in terms of cost reduction, which is largely a function of increased staff
productivity and resource utilization, and in terms of revenue growth.
Recommendations
- Take full advantage of POS mobility.
- Know your requirements.
- Harness the power of guest data.
- Focus on personalization.
With the evolution of POS
mobility, restaurants have the opportunity to migrate servers from being
food-order-taking-and-delivery-automatons to becoming full-fledged brand
ambassadors. Any technology solution that can help restaurant operators better
manage and improve the quality of their guest relationships is bound to be
money well spent.
Reference: The 2019 Smart Decision Guide to Restaurant Management and POS
Systems